Limited Supply copertina

Limited Supply

Limited Supply

Di: Nik Sharma
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A proposito di questo titolo
 So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.Copyright 2024 Nik Sharma Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • How Hiya Became a Category Leader Without Taking VC Money (with Adam Gillman)

    How Hiya Became a Category Leader Without Taking VC Money (with Adam Gillman)
    Nov 4 2026
    Can you build a category leader without ever taking VC money? Adam Gillman says yes, and Hiya Health is his proof. Adam is the co-founder and president of Hiya Health, a children’s wellness brand that launched in 2020 and is now the category leader in the US. Before Hiya Health, he ran a mobile consulting company, a chain of fitness studios in Los Angeles, and Field, a premium cannabis brand where he learned some hard lessons about venture capital and leadership. In this episode, Nik and Adam dig into all of it. Adam explains why VC should be an accelerant and not an excuse, how Hiya Health earned parents’ trust by walking the vitamin aisle and reading competitors’ labels in one of its first ads, and how a manufacturing constraint turned into the glass bottle and sticker packs that became the brand’s signature. They talk about why “our customer is not our consumer,” why subscription businesses flip the usual acquisition math, and why Hiya Health waited more than two years before launching its first additional SKU. Adam also shares where supplements are headed (retail and DTC are becoming one business), why creative volume is the new edge, and why he says trust is the product. Then Nik throws him a curveball: build a daily hydration brand for adults over 50 from under $50K. Adam’s must-do list for founders is simple: get a 13-week rolling cash flow forecast in place and stop wasting money on flat-fee creator posts. Would you build a subscription brand around a daily habit? Tell us what you’d pick in the comments. --- Triple Whale is the AI operating system built for modern commerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠https://triplewhale.com/limitedsupply⁠⁠⁠⁠⁠⁠⁠ --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Follow Adam Gillman on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/AdamGillman Follow Nik on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/mrsharma
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    46 min
  • How to Take Your Brand Global in 2027 (Without Tying Up Your Cash)

    How to Take Your Brand Global in 2027 (Without Tying Up Your Cash)
    Oct 28 2026
    Going global in 2027 doesn’t have to mean opening new warehouses or locking up a pile of cash in inventory. Nik sits down with his longtime friend Izzy Rosenzweig, founder and CEO of Portless (https://www.portless.com/) and a self-described proud supply chain nerd. Izzy came up as a brand guy, running his own brands that manufactured in China and shipped around the world. Along the way he built a deep logistics network that reaches the last mile in 80+ countries, and that network became Portless. Nik and Izzy get into international expansion from every angle: how to go, when to go, which products are the right fit, how much incremental revenue to expect (Izzy says brands see 30% to 40% more revenue from outside their core market), and how to approach it from an advertising standpoint, including why CPMs in markets like the UK and Australia can be cheaper than the US and why English speaking markets are the easy first test before you try Europe. If you’re past $1M in revenue and wondering when to expand beyond one market, or how to free up cash to grow faster, this one’s for you! --- Triple Whale is the AI operating system built for modern commerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line. Learn more at ⁠⁠⁠⁠⁠⁠⁠https://triplewhale.com/limitedsupply⁠⁠⁠⁠⁠⁠ --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Follow Izzy on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/IzzyRosenzweig Follow Nik on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/mrsharma
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    54 min
  • Why Clean Data Matters More Than the AI Model You Pick (with Triple Whale’s Maxx Blank)

    Why Clean Data Matters More Than the AI Model You Pick (with Triple Whale’s Maxx Blank)
    Oct 21 2026
    What happens when a scrappy reporting widget built for one Shopify brand turns into an AI agent that helps run ad spend for some of the biggest DTC brands out there? Nik sits down in-studio with his friend Maxx Blank, co-founder of Triple Whale, to trace the whole story. It starts with Mentor Pass calls, a braid brand called Madison Braids, and a browser widget that was never supposed to become a software company. Then they get into where things stand today with Moby, Triple Whale’s AI agent built for DTC. Maxx breaks down what an agentic harness is (and why it’s different from using ChatGPT or Claude on their own), why clean data is the real unlock for AI, and how Triple Whale built its own real-time data warehouse long before anyone was asking for one. They also cover the approval layer that keeps agents from going rogue with your budget, the new growth engine where a CMO agent, a media buyer agent, and a creative strategist agent work together (Maxx says brands are seeing 10% to 30% ROAS efficiency gains), and what’s inside the BFCM Command Center for planning, pacing, and competitor tracking. Plus, why AI is more of an Iron Man suit than a replacement for your team, why every brand starts with a dashboard, and what you can set up for free tomorrow. If you’re heading into BFCM and wondering where AI actually fits into your Marketing stack, this one’s for you. --- Triple Whale is the AI operating system built for modern commerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line. Learn more at ⁠⁠⁠⁠⁠⁠https://triplewhale.com/limitedsupply⁠⁠⁠⁠⁠ --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Follow Maxx Blank on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/aryehMaxx Follow Nik on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/mrsharma⁠⁠
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    52 min
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