Thinking about testing AI Max for Search in Google Ads? In this video, I share my firsthand experience after running it for a while, what’s working, what’s not, and whether I think it’s a good fit for small businesses looking to generate leads. I'll cover:

• How AI Max works?
• How AI Max for Search actually performs in real campaigns?

• My recommendation on whether it’s worth testing right now

If you’re a service-based business owner or marketer trying to generate more leads from Google Ads, this breakdown will help you decide if AI Max for Search is the right move.

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

ChatGPT ads are officially coming, but before advertisers jump in, there are some important tradeoffs to understand.

In this video, I break down how OpenAI plans to roll out ads inside ChatGPT, where those ads will appear, and why early reports suggest premium pricing with very limited performance data.

I also share my POV on a recent Search Engine Land article that highlights why ChatGPT ads currently feel more like a brand or intent discovery channel rather than a true performance platform.

What we cover:

• When ChatGPT ads are expected to launch?
• Which ChatGPT tiers will show ads?
• Why CPMs are significantly higher than Meta?
• The biggest concern for advertisers
• How lead-gen marketers should approach ChatGPT ads today?

Drop your thoughts in the comments. Would you test ChatGPT ads as they are today, or wait for better measurement?

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

Not every slow month means failure. And not every Google Ads account deserves endless optimization.

In this episode, we break down how to tell the difference between a campaign that needs more time, better data, or a strategic reset versus one that’s simply not a good fit for your business.

We’ll cover the most common reasons advertisers feel stuck, including poor lead quality, rising costs, automation pitfalls, and unrealistic timelines. You’ll learn what signals matter, which red flags are real, and when it makes sense to pause, pivot, or walk away entirely.

This episode is not about quitting too early or pushing through blindly. It’s about making clear, informed decisions with your budget and expectations.