ChatGPT Ads Are Here. Here’s the Big Problem! | Ep 4
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ChatGPT Ads Are Here. Here’s the Big Problem! | Ep 4
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ChatGPT ads are officially coming, but before advertisers jump in, there are some important tradeoffs to understand.
In this video, I break down how OpenAI plans to roll out ads inside ChatGPT, where those ads will appear, and why early reports suggest premium pricing with very limited performance data.
I also share my POV on a recent Search Engine Land article that highlights why ChatGPT ads currently feel more like a brand or intent discovery channel rather than a true performance platform.
What we cover:
- When ChatGPT ads are expected to launch?
- Which ChatGPT tiers will show ads?
- Why CPMs are significantly higher than Meta?
- The biggest concern for advertisers
- How lead-gen marketers should approach ChatGPT ads today?
Drop your thoughts in the comments. Would you test ChatGPT ads as they are today, or wait for better measurement?
This show is brought to you by Level 28 Media
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