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Let's Talk Loyalty

Let's Talk Loyalty

Di: Paula Thomas
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“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/Paula Thomas Economia Marketing Marketing e vendite
Episodi
  • Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806)

    Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806)
    Oct 1 2026

    This episode is sponsored by Tally – the loyalty platform from Phaedon.

    Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

    See what’s possible at TallyLoyalty.com

    ------------------------------------------------------------------------------

    Chili’s sold close to 30 million margaritas last year — more than any other restaurant brand in the United States. The brand has just closed its twenty-first consecutive quarter of same-store sales growth. And the loyalty program sitting underneath that run has spent the last two years getting simpler, not bigger.

    Aaron Dauphinee at Wise Marketer Group sits down with Nicholas Kerr, Director of Loyalty and Growth Marketing at Chili’s. (Brinker International)

    And casual dining may be one of the hardest categories for loyalty. Visit frequency is low, margins are thin, the consumer has been trained on discounts for forty years, and the experience is delivered by people rather than an app. The reflex in that environment is to add: more points, more tiers, more offers. BUT Chili’s went the other way! Listen in to learn how and why.

    Hosted by Aaron Dauphinee, CLMP™

    Show Notes:

    1) Nicholas Kerr

    2) Chili’s. (Brinker International)

    3) Die with Zero (Book Recommendation)

    4) Our Previous Episode with Nicholas Kerr
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    52 min
  • Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)

    Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)
    Sep 24 2026
    This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com---------------------------------------------------------------------------Fresh from the 8th South African Loyalty Awards and International Leaders in Loyalty Summit in Cape Town, Lisa Brightwell sits down with Amanda Cromhout, CEO & Founder of Truth Loyalty and Chair of the South African Loyalty Awards, to reflect on one of the biggest moments in the South African loyalty calendar.Amanda shares the standout insights from the summit, from AI and consumer psychology to loyalty economics, customer lifetime value and the power of ecosystems. She also takes us behind the scenes of the awards, including why FNB eBucks and Shoprite Xtra Savings continue to stand out, what challenger brands can do to get noticed, and why the awards celebrate commended and highly commended teams alongside category winners.The conversation also looks at how the International Leaders in Loyalty Summit has evolved from a small classroom gathering into a global loyalty community—and what Amanda hopes to bring to its next chapter.Hosted by Lisa Brightwell.Show Notes:1)Amanda Cromhout2) International Leaders in Loyalty Summit in Cape Town3)South African Loyalty Awards4) Truth Loyalty5) The Courage to be Disliked - Book Recommendation
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    54 min
  • Ahold Delhaize USA: Rethinking Loyalty in the Age of Personalisation & AI (#804)

    Ahold Delhaize USA: Rethinking Loyalty in the Age of Personalisation & AI (#804)
    Sep 17 2026

    This episode is sponsored by Epsilon.

    Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform options.

    Download it here now.

    ------------------------------------------------------------------------------

    Our guest today is Megan Chickrell, Sr. Manager, Loyalty Strategy Ahold Delhaize USA. Megan is a dynamic marketer and a force in the grocery sector, just named as one of Progressive Grocer's 2026 Top Women in Grocery: Rising Stars! Ahold Delhaize USA is a division of global food retailer Ahold Delhaize operating multiple brands in the US which taken together comprise the largest grocery retail group on the East Coast and the fourth largest in the nation.

    Megan was interviewed in October 2024 by Paula Thomas, where they talked through current loyalty initiatives at Ahold Delhaize USA. In this episode, host Bill Hanifin, CEO Wise Marketer Group expands on this conversation, discussing the evolution of loyalty and personalization, how customer expectations are evolving alongside technology and AI, and the unique opportunities and challenges for customer marketing in the grocery sector.

    Note: A small portion of the audio in this episode has been adjusted using AI voice cloning to correct a few mispronounced words. This was used only to fix pronunciation — the content, meaning, and speakers' original statements remain exactly as recorded. No AI-generated commentary or altered content has been added.

    Show Notes:

    1) Megan Chickrell

    2) Ahold Delhaize USA.

    3) The Calamity Club
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    31 min
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