This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode, Charlie Hills is joined by Jakub and John from the Global and UK Shell Go+ Teams.

Jakub serves as the Europe & North America Loyalty & CRM Lead at Shell, where he has been driving customer engagement and commercial value since 2021. Before joining Shell, he led the end-to-end design and launch of the Footlocker Membership program in Europe. Jakub is a strong advocate for building meaningful emotional relationships with customers to ensure the long-term success and value of loyalty programs.

John is the Head of Loyalty and CRM for Shell UK. He brings a wealth of experience from across the industry, having worked in both agency and client-side roles for companies including Shell, Vodafone, and in the financial services, home energy, retail, and banking sectors.

In this episode, they share their favourite books, highlights, and key learnings from the loyalty programmes they have worked on, offering insights into what loyalty looks like today and how it is evolving for Shell.

Hosted by Charlie Hills

Show Notes :

1) Jakub Krzakala

2) Jonathan Kelly

3) Shell GO+ Rewards

3) Surrounded by Idiots - Book Recommendation

4) Thinking in Bets - Book recommendation

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Welcome to the first episode of 2026 on Let’s Talk Loyalty & Loyalty TV! We’re starting the year by exploring how Cashpoints is transforming loyalty programs with instant rewards that drive engagement and growth.

Ian Sutcliffe, co-creator of Cashpoints, shares the journey of building a real-time, multi-partner loyalty ecosystem from the ground up—covering instant point issuance, flexible redemption, partner-first technology, and the smart use of physical and digital touchpoints.

Discover why real-time rewards are the future of loyalty, how they create moments of delight for customers, and what brands can do to innovate in 2026. A perfect episode to start your year with actionable insights and inspiration for the loyalty space!

Hosted by Carly Neubauer

Show Notes:

1) Ian Sutcliffe

2)Cashpoints

3) Book recommendation: Grit by Angela Duckworth

4) #141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand

This short episode explains our plans for the holidays this year and when we'll be back with new episodes for you.

Happy Christmas and Happy New Year from all at Let's Talk Loyalty and Loyalty TV.