Episodi

  • Leah Madden’s Leadership in Building a High-End Australian Swimwear Brand
    Dec 10 2025
    In this episode, we dive into the leadership and vision of Leah Madden, the founder and creative force behind White Sands Swimwear. We explore how she combines design precision, operational discipline, and runway strategy to create swimwear that is both wearable and editorial. From Bondi Beach roots to international recognition, Madden’s approach highlights the principles of high-end brand building, innovative design, and consistent creative direction that define White Sands today.
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    4 min
  • How Leah Madden Shaped a New Aesthetic in Australian Swim Fashion
    Nov 28 2025
    In this episode, we explore how Leah Madden has shaped a modern Australian aesthetic in swim fashion through her work with White Sands Swimwear. As the founder, creative director, and CEO, Madden has built a brand defined by clean lines, sharp fit, and a quietly confident glamour. Since launching on Bondi Beach in 2008, she has stayed true to the coastline that inspired her, creating collections known for sun-honest colours, confident cuts, and fabrics that move naturally with the body. We discuss how her vision transformed White Sands from a local idea into an internationally recognised label seen on runways, in magazines, and across the feeds of models and tastemakers worldwide.
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    4 min