The Hairdresser Who Stopped Asking Permission

Most of us think courage means being fearless. It doesn’t. In this episode, Cherie sits down with Jools Purchase, owner of Haus of Jools, a 10-year bankruptcy survivor and the woman inside the Broncos’ Buck suit. Jools shows what courage actually looks like: building a fully booked business on your own terms and becoming the person you needed at 15. If you’ve ever held back because of what people might think, or followed “the way it’s always been done” when it doesn’t work for you, this one’s for you.

• Why she closed her books and stopped working Saturdays. How Jools broke the hairdressing industry’s “work till you drop” rule and her business grew because of it, not in spite of it
• The inner voice that says “you’re all right, kid.” Body image, being turned away from a cheer audition at 15, and coming back to eventually lead the squad
• From hairdresser to Buck. What being the Broncos mascot has taught her about joy, connection and who she really is, with or without the suit
• Why labels and boxes shrink us. Her refreshingly low-drama coming-out story, and why she turned down being called “a gay wedding vendor”
• If you see beauty, speak it. Colour as joy, “endorphin chasing,” and the simple habit of telling strangers they look fabulous

Experience Jools' energy in person at:

GET TICKETS: IGNITE Women in Leadership Conference

Haus of Jools: https://www.hausofjools.com.au/

Instagram: https://www.instagram.com/haus_of_jools/

Authenticity Isn't a Trait, It's a Skill You Can Master

Most of us think authenticity is something you're born with (or not). We're wrong. In this episode, Cherie completely rewires how we think about being authentic from a fixed personality trait into a learnable skill. If you've ever felt like you're performing rather than truly showing up, or wondered why your Leadership doesn't land the way you want it to, this changes everything.

• The one skill that changes everything about how you show up and why it has nothing to do with being naturally outgoing or confident
• The Human Iceberg framework the invisible stuff beneath the surface (your values, beliefs, all the experiences that shaped you) that people can actually sense, even when you're not saying anything
• The specific life experiences that built who you are from your relationships and family patterns, all the way to the grief and trauma that shaped your worldview (hint: this is exactly why everyone's version of "authentic" is totally different)
• Why your beliefs don't have to be permanent and what it actually takes to evolve them when they stop serving you
• The one thing everyone gets wrong about authenticity and why that misunderstanding keeps you performing instead of actually connecting

Resources: DEFINE AND ALIGN FREE COURSE: https://www.luminateleadership.com.au/online-courses

What happens when you've built a wildly successful business but realize bigger isn't always better? In this episode, Cherie Canning sits down with Tina Tower, a two-time bestselling author and the visionary behind Her Empire Builder—a thriving online course empire with a six-year-old community of thousands. Over 21 years in business, Tina has learned that leading with courage isn't about confidence; it's about feeling the fear and doing it anyway. She shares her journey from scrappy bootstrapping to profitable growth, the pivotal midlife moment that changed everything, and the critical tipping point most growing businesses miss: when saying yes to everything stops working and saying no becomes your superpower. Whether you're an introvert building a visible brand, struggling with boundaries, or questioning whether your current definition of success still serves you, this conversation will shift how you think about growth, profit, and what really matters. Featuring insights on sustainable business, authentic community-building, and why wealthy women change the world.

🔗 RESOURCES & LINKS

• Tina Tower's Books:
• Her Empire Builder — 6-year-old online course community with thousands of members
• Empress Circle Mastermind — Smaller, more intimate mastermind offering
• Welcome to Adulting — New online course for teenagers (launching 2026)
• Coaches Mentioned:
• Business Tools & Systems: