Jools Purchase: Styling Your Inner World
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The Hairdresser Who Stopped Asking Permission
Most of us think courage means being fearless. It doesn’t. In this episode, Cherie sits down with Jools Purchase, owner of Haus of Jools, a 10-year bankruptcy survivor and the woman inside the Broncos’ Buck suit. Jools shows what courage actually looks like: building a fully booked business on your own terms and becoming the person you needed at 15. If you’ve ever held back because of what people might think, or followed “the way it’s always been done” when it doesn’t work for you, this one’s for you.
- Why she closed her books and stopped working Saturdays. How Jools broke the hairdressing industry’s “work till you drop” rule and her business grew because of it, not in spite of it
- The inner voice that says “you’re all right, kid.” Body image, being turned away from a cheer audition at 15, and coming back to eventually lead the squad
- From hairdresser to Buck. What being the Broncos mascot has taught her about joy, connection and who she really is, with or without the suit
- Why labels and boxes shrink us. Her refreshingly low-drama coming-out story, and why she turned down being called “a gay wedding vendor”
- If you see beauty, speak it. Colour as joy, “endorphin chasing,” and the simple habit of telling strangers they look fabulous
Experience Jools' energy in person at:
GET TICKETS: IGNITE Women in Leadership Conference
Haus of Jools: https://www.hausofjools.com.au/
Instagram: https://www.instagram.com/haus_of_jools/
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