"I just want my jawline back." Jamie Thayer hears that request often at Glow Laser Aesthetics. Clients can describe the definition they miss, but many would prefer an option without needles, surgery, or time away from their routine.

In this solo episode of Laser Secrets, Jamie explains why the CLX Jawline Defining Laser caught her attention as both a provider and a practice owner. Glow was a site for a study supporting CLX's FDA clearance, giving Jamie the chance to treat participants, observe their progress, and hear from some of them after the study ended. She shares what she saw firsthand and why those clients' continued interest mattered to her.

Jamie also walks through the practical side of offering CLX: the treatment schedule, how Glow makes room for client coaching, and the systems her team built around consultations and marketing. Glow recovered its investment in CLX during its first month, an experience Jamie attributes to having a plan in place. That is her practice's result, not a promise of what another practice will earn.

Explore CLX: CLX is an Erchonia laser cleared for non-invasive aesthetic treatment to improve the appearance of the submental, or under-chin, area. Learn about the device and inquire with Erchonia here:
https://www.erchonia.com/products/fat-loss-body-contouring/the-clx-laser/?utm_source=ig&utm_medium=social&utm_content=link_in_bio

When you contact Erchonia, tell the team Jamie at Laser Secrets sent you, mention "Unicorn," and ask about the ROI Academy access and marketing support discussed in this episode.

Jamie's Erchonia Expo presentation: See Jamie's slides from Erchonia's 30th Anniversary Laser Expo. The presentation explores low-level lasers, client experience, practice systems, and why CLX stands out to her:
https://drive.google.com/file/d/1eWtKt46TOEt--y6RPUei5Dse8XmtAmnL/view?usp=drivesdk

Featured Resource: ROI Academy™

ROI Academy™ is Jamie's Provider Success Ecosystem™ for Zerona, Emerald, CLX, and other aesthetic, wellness, chiropractic, body contouring, and medical spa providers who want practical help putting their ideas to work.

A device purchase and its initial training are only the beginning. Providers still need ways to attract clients, guide consultations, communicate value, train their teams, follow up, earn referrals, and market consistently. ROI Academy™ brings those parts of the business together so a promising treatment can become a service the whole practice knows how to deliver and support.

Members can access training systems, implementation tools, marketing resources, templates, standard operating procedures, leadership education, monthly resources, Ask Jamie AI™, and the Marketing Machine™. In this episode, Jamie also explains how the Academy's CLX materials draw on Glow's experience with treatment planning, packaging, consultations, and introducing the service to clients.

This is where device training ends and the work of building the business around it begins.

Explore ROI Academy™:
https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout

See Jamie's work and join the community:
Instagram: https://www.instagram.com/laser_secrets_coaching?utm_source=qr
Facebook community: https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr
All Laser Secrets resources: https://linktr.ee/lasersecrets

A note on results: Jamie's clinical observations and Glow's business results are her own experiences. Individual treatment and financial results vary. Providers should review current device labeling, training, client suitability, and applicable professional requirements when considering a new service.

Produced by Brand|Sound Podcasts
Laser Secrets is produced by Brand|Sound Podcasts. For podcast development, production, editing, and support:
https://voiceover.work/brandsound
brandsoundpodcasts@gmail.com

Your marketing got someone's attention. They clicked, called, or booked a consultation. What happens next?

In the final episode of The Aesthetic Mindset Shift, Jamie Thayer looks at the entire client journey: attention, response, consultation, experience, retention, and advocacy. She explains why a practice's culture and systems matter just as much as the message that brings a client through the door. A slow follow-up, an uncertain front desk conversation, or a consultation without a clear next step may reveal the next opportunity to strengthen your business.

Jamie's assignment is practical: choose one service you want to grow, follow it through all six stages, and identify one place to make the journey 10% stronger. You don't have to rebuild the whole practice this week. Start with one improvement.

Featured Resource: ROI Academy™

Ready to build the systems behind a stronger client journey? ROI Academy helps aesthetic providers turn ideas into action with resources for consultations, marketing, team consistency, retention, referrals, and practice growth.

Explore ROI Academy: https://lasersecrets.mykajabi.com/offers/vYb2Ur5m/checkout

Join Jamie's Facebook Community

Connect with other providers, share ideas, and keep learning together:
https://www.facebook.com/share/g/1PEADwRdcZ/?mibextid=wwXIfr

Follow Laser Secrets on Instagram

https://www.instagram.com/laser_secrets_coaching?utm_source=qr

Produced by Brand|Sound Podcasts

Ready to start a podcast of your own? Explore Brand|Sound Podcasts at https://voiceover.work/brandsound or email brandsoundpodcasts@gmail.com.

Episode Chapters

00:00 Opening
00:18 Introduction to the Aesthetic Mindset Shift
01:49 Understanding Marketing Beyond Just Attention
05:22 The Importance of Culture in Marketing
06:40 Feeding the Business Ecosystem
07:21 The Client Journey: Six Stages Explained
15:49 Actionable Steps for Improvement
17:40 Conclusion and Future Directions