In this episode of the Just Trust Me Marketing Podcast, the three hosts discuss the concept of FOMO (Fear of Missing Out) and how it drives marketing strategies. Rachel, despite dealing with a hoarse voice, shares her experiences and introduces co-hosts Elizabeth Allen and Anh Nguyen. They explore the success story of Casa Bonita, a restaurant in Denver revitalized by South Park creators Trey Parker and Matt Stone, which leveraged FOMO effectively. The hosts also discuss other FOMO-driven marketing examples, such as Le Creuset's factory-to-table events and share personal instances of falling for marketing tactics.

In this episode, viewers are introduced to a live stream of 'Marketing Therapy,' featuring discussions on marketing complexities for a private sex therapy practice. Chelsea Newton, a Colorado-based sex therapist, joins hosts Rachel Moore and Elizabeth Allen to discuss the challenges of reaching her ideal clients through marketing efforts while navigating HIPAA restrictions. The hosts provide actionable strategies related to social media use, video content, and targeted outreach to LGBTQIA+ communities. Key themes include SEO utilization, maintaining client privacy, and the importance of word-of-mouth referrals.

Just Trust Me, It's Demure AF

Get ready for a masterclass in marketing as we kick off Season 3 of the 'Just Trust Me Marketing Podcast.' Your host, Rachel Moore, and co-hosts Elizabeth Allen and Tanya Ballard Brown delve into all things marketing, from Gen Z slang to being on fleek (lol) with the latest trends. They break down Curry's viral ad campaign, discuss the nuance of marketing copy, and share personal stories of being 'got' by ads. Plus, you'll get insider tips on audience engagement, new podcast segments, and the lowdown on supporting the show. Also, watch out for a special upcoming live stream 'Marketing Therapy,' where marketers help a Denver therapist with her promotional game. Tune in for a hilarious, insightful, and unbelievably 'demure' episode!

Got a marketing topic you want us to tackle in a future episode? Email us at justtrustme@butwaittheresmoore.com.

Support the show to do all the trustworthy, marketing things along the way.

Links you might like:

Currys viral video ad

knowyourmeme.com

Agorapulse (try free) for social media management

Reclaim (free) for calendar and task management

00:00 Cold Open

00:17 Intro + Houekeeping + How to Connect with the Show

04:03 Good Marketing?

17:05 How to Market Trust: copy

This is the end. This is the end, our friends. But only for season 2 of Just Trust Me. We’ll be back in September to bring you all the marketing goodies your little heart could desire. In the meantime, join us for our latest episode. We discuss the marketing world equivalent to that nightmare of showing up to class nekkid. We talk about how California Pizza Kitchen took the mac out of mac and cheese… and it somehow worked. And we all know you wait with bated breath every week to learn how we got got. Listen today and find out!

Show links:

Article about California Pizza Kitchen mac & cheese debacle

Garage Gremlin’s original video

CPK/Chef Paul’s response

Garage Gremlin’s follow up video

Ethereal eyeshadow by Adriana Nichole Cosmetics

CAKES Body silicone inserts

00:00 Cold Open

00:16 Marketing-y Things

13:14 Good Marketing?

25:15 We Got Got

Did you know there's more than just this audio file? Visit ⁠⁠But Wait, There's Moore⁠⁠ for more episodes, transcripts, and additional shows you can binge for good times.

Well, this sure was a wild week in the world of marketing! Elizabeth and Rachel spend a decent amount of time wondering just wtf Sticker Mule was thinking. Tanya joins us again to talk about brands leveraging the bad business decisions of their competitors. And then we discuss cat poop, bras, and the siren song of Amazon Prime. We can’t wait to see what insanity next week brings!

00:00 Cold Open

00:13 Intro

10:29 Sticker Mule Kicks Its Own Ass

34:58 Good Marketing?

48:35 We Got Got

Show links:

Sticker Mule tweet

Sticker Ninja

StickerApp

StickerGiant

The Big Bad Woof

TikTok Shop cat litter scoop
Soma wireless bras

Did you know there's more than just this audio file? Visit ⁠But Wait, There's Moore⁠ for more episodes, transcripts, and additional shows you can binge for good times.

When one thinks of the Cannes Lions Festival of Creativity, who doesn’t think of our intern peeing on the carpet. But after that got cleaned up, we talked about the confusion of a perfume ad. And then we, of course, talked about how we got got… today and in the future. We think we’re a good time so don’t miss out on next week’s episode

Show links:

Cannes Lions Festival of Creativity

Is it a perfume ad?

Journee trips

The band’s back together! Elizabeth and Rachel talk about how some brands made pride a big bummer this year. Then Tanya finally joins us after an “emergency pedicure” to discuss Fashion Nova’s Good Marketing Question Mark. After an unpaid ad for Pretty Foots (which Elizabeth determined was the product Baby Foot after a concerning Google search), the ladies explain just how they got got this week. Join us next week at the same bat time, same bat channel to see what the marketing world has gotten up to since.

Show links:

Target Pride

Tractor Supply News

Fashion Nova tweet

Duck Donuts

Colorado Fan Expo

Unpacking the Meltwater Summit: Marketing Insights & New York Tales

**No paid endorsements are part of this episode.** Join host Rachel Moore in this lively episode as she shares her insights and takeaways from the recent Meltwater Summit held in New York City. From Ryan Reynolds' marketing gems to practical advice on reaching Gen Z, this episode is packed with actionable wisdom and a few funny anecdotes from Rachel's own New York escapades.

Show links:

• ⁠Meltwater Summit
• Personify Leadership
• Training Wheels
• That Peloton Ad
• That Aviation Gin Ad

0:00 Opening Apology and Intro

00:47 Meltwater Summit Download

04:10 Joy as the North Star

06:29 Conflict Resolution

09:22 FASTvertising

15:27 Power of Stories - Size Matters Not

19:25 Marketing to GenZ

23:48 Production Quality

25:46 Reddit communities

28:00 Keynotes at marketing conferences

32:01 I Got Got