In this episode of the Just Trust Me Marketing Podcast, the three hosts discuss the concept of FOMO (Fear of Missing Out) and how it drives marketing strategies. Rachel, despite dealing with a hoarse voice, shares her experiences and introduces co-hosts Elizabeth Allen and Anh Nguyen. They explore the success story of Casa Bonita, a restaurant in Denver revitalized by South Park creators Trey Parker and Matt Stone, which leveraged FOMO effectively. The hosts also discuss other FOMO-driven marketing examples, such as Le Creuset's factory-to-table events and share personal instances of falling for marketing tactics.

In this episode, viewers are introduced to a live stream of 'Marketing Therapy,' featuring discussions on marketing complexities for a private sex therapy practice. Chelsea Newton, a Colorado-based sex therapist, joins hosts Rachel Moore and Elizabeth Allen to discuss the challenges of reaching her ideal clients through marketing efforts while navigating HIPAA restrictions. The hosts provide actionable strategies related to social media use, video content, and targeted outreach to LGBTQIA+ communities. Key themes include SEO utilization, maintaining client privacy, and the importance of word-of-mouth referrals.

Just Trust Me, It's Demure AF

Get ready for a masterclass in marketing as we kick off Season 3 of the 'Just Trust Me Marketing Podcast.' Your host, Rachel Moore, and co-hosts Elizabeth Allen and Tanya Ballard Brown delve into all things marketing, from Gen Z slang to being on fleek (lol) with the latest trends. They break down Curry's viral ad campaign, discuss the nuance of marketing copy, and share personal stories of being 'got' by ads. Plus, you'll get insider tips on audience engagement, new podcast segments, and the lowdown on supporting the show. Also, watch out for a special upcoming live stream 'Marketing Therapy,' where marketers help a Denver therapist with her promotional game. Tune in for a hilarious, insightful, and unbelievably 'demure' episode!

Got a marketing topic you want us to tackle in a future episode? Email us at justtrustme@butwaittheresmoore.com.

Support the show to do all the trustworthy, marketing things along the way.

Links you might like:

Currys viral video ad

knowyourmeme.com

Agorapulse (try free) for social media management

Reclaim (free) for calendar and task management

00:00 Cold Open

00:17 Intro + Houekeeping + How to Connect with the Show

04:03 Good Marketing?

17:05 How to Market Trust: copy