Insights from: an Entrepreneur - Catching up with Monika Wincel, Rolfroz
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In this Season 2 follow-up, we catch up in person at the INSEAD ETA Conference in Singapore (November 2025), just after she completed the acquisition of Rolfroz.This is an extra in-depth, highly practical conversation on the real mechanics of getting a deal over the line - when timelines are tight, parties multiply, and the emotional stakes are high.
Monika walks through what surprised her most, what she would do differently, and the habits that helped her stay calm and credible throughout the process.In this episode, we cover:
- How she knew Rolfroz was “the one” (even though it wasn’t in her original search thesis)
- Why sellers decide in the first meeting - and how to build rapport without losing leverage
- How to manage deal-making beyond due diligence (financing, board, investor comms, transaction workstreams)
- Why weekly seller calls can prevent negotiations from derailing - and how she handled a moment where lawyers “pushed too far”
- Negotiating with banks and improving financing terms (yes - you can negotiate)
- Her philosophy on compromise, walk-away points, and staying true to your values
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