Episodi

  • The Importance of B2B Real-Time Marketing
    May 23 2023

    Not every customer or prospect touch point is created equal in the world of industrial marketing. That’s one of the reasons you should be leveraging real-time marketing to meet prospects and customers on their terms. Real-time marketing is a way for your company to stand out in the onslaught of data.

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    41 min
  • The Key Elements of Workforce Recruitment Messaging
    Apr 25 2023

    Your industrial workforce recruitment messaging is actually pretty simple: Tell people why they should want to work at your company, and tell them why people stay. The hard part is ensuring your company can articulate its purpose and has an “employer of choice” culture.

    Here are the great articles mentioned in the podcast:

    What those new hires who don’t work out running from

    What it means to be an employer of choice

    Why you should rethink your old hiring rules


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    49 min
  • How to Get Started With B2B Marketing Webinars
    Mar 29 2023

    In the latest edition of the Industrial Marketer Podcast, co-hosts Joey and Nels offer suggestions on how to get started with webinars, which can be especially effective for long buying cycles and niche manufacturing marketing. They are a preferred method of gathering information, create a dialogue with qualified leads, nurture relationships, and have high conversion rates.

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    42 min
  • 3 Ways to Improve Your Manufacturing Audience Targeting
    Feb 28 2023

    The technology behind targeting can be intimidating for industrial marketers who deal with complex buying journeys. The Industrial Marketer podcast offers up a three-step approach to help you get started. It includes dipping your toe into the intent/big data waters, a little bit of account based marketing, and a whole lot of importance on personas.

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    48 min
  • How Manufacturers Can Experiment with AI Marketing
    Jan 24 2023

    Artificial Intelligence (AI) tools lead the forefront of current marketing conversations in 2023. Joey and Nels are diving into how they can be used by industrial marketers and what you need to know to be prepared for the coming revolution. 

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    49 min
  • Holiday Wisdom from The Industrial Marketer
    Dec 20 2022

    With apologies to the Magi, co-hosts Joey and Nels offer up manufacturing marketing holiday gifts from the Indusrti in the form of industrial gold, marketing frankincense, and wisdom myrrh.

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    28 min
  • Social Media Advertising for Manufacturers
    Nov 22 2022

    It may be a surprise to manufacturers that social media advertising can be a strong driver of growing prospects or even conversions. But the rich data in social media is a fertile testing ground for custom audiences. The Industrial Marketer podcast explains.


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    45 min
  • What You Need to Know About Google Analytics 4
    Oct 24 2022

     Google Analytics 4 is not just an update of the popular, free web traffic tool. GA4 is an entirely new platform. Since Google has not made major changes in its analytics in 10 years, this is kind of a big deal. For many marketers, Google’s current version, known as Universal Analytics, is all they know. The Industrial Marketer Podcast breaks down what you need to know about this important transition. 


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    46 min