As we dive into the world of astrology apps in India, it’s fascinating to uncover how this ancient practice has found a new audience among the younger generation. In our latest episode of I'm Blown, Sid & Atul share insights on this trend that defies expectations.

Nearly 60% of astrology app users are under 30, challenging the notion that astrology is solely a tool for the older generation. A Pew Research poll indicating that 37% of individuals aged 15 to 25 still believe in astrology, showing that skepticism may not be as widespread as initially thought.

The notion of privacy plays a crucial role. Young individuals often prefer consulting strangers online rather than family members, seeking a safe space to explore their feelings without judgment.

In this episode, Atul & Siddarth dive deep into the intriguing world of consumer behavior, focusing on the psychological motivations that drive our purchasing decisions. It's not just about the products we choose, but also about how we feel about those choices and the stories we tell ourselves—and others—about them.

Reflections on consumer behavior reveal that our purchasing decisions are deeply intertwined with our emotions and social dynamics. Understanding these layers can provide invaluable insights for marketers and consumers alike. As we navigate our buying journeys, let’s remember the complex motivations behind our choices—not just what we buy, but why we feel compelled to share and rationalize those purchases.

In this episode, we explore the Indian mindset of reuse and recycling, examining how scarcity influences our behaviour and how this approach can inspire sustainable practices. We discuss personal stories, cultural habits, and the economic factors driving this mindset.

In this episode, we explore how human behavior influences the design and acceptance of technology, from lifts to online shopping, and how understanding these behaviors can improve user experience and adoption.

In the world of sports, technology has become a central figure, influencing decisions, enhancing performance, and reshaping the viewer's experience. While advancements such as VAR (Video Assistant Referee) and ball-tracking systems aim to reduce errors and enhance fairness, they also bring challenges that affect the essence of the games we love.

In this episode, Sid & Atul explore the duality of technology in sports—its benefits in accuracy and the potential drawbacks of diminishing the emotional connection that fans and players share with the game.

In product experience, the importance of sound extends beyond automobiles. Atul & Sid reflect on how consumers perceive products based on auditory feedback.

If a product operates silently, consumers may question whether it is functioning properly. This connection between sound and perception is a vital consideration for marketers and product designers.

The fact that over 50% of loans for consumer durables in India are used to purchase smartphones indicates a profound change in how consumers view these devices.

Sid & Atul talk about how historically, loans were primarily associated with large purchases like homes or cars. However, as smartphones have evolved into powerful tools for communication, education, and even employment, they have taken on a new role as a necessity rather than a luxury.

⁠India buys more gold than the US, UK and Japan combined!

Sid & Atul explore the deep cultural, emotional, and financial significance of gold in India.

We discuss why Indians buy so much gold, its role in tradition and savings, and how recent government policies impact consumer behaviour.