As we dive into the world of astrology apps in India, it’s fascinating to uncover how this ancient practice has found a new audience among the younger generation. In our latest episode of I'm Blown, Sid & Atul share insights on this trend that defies expectations.

Nearly 60% of astrology app users are under 30, challenging the notion that astrology is solely a tool for the older generation. A Pew Research poll indicating that 37% of individuals aged 15 to 25 still believe in astrology, showing that skepticism may not be as widespread as initially thought.

The notion of privacy plays a crucial role. Young individuals often prefer consulting strangers online rather than family members, seeking a safe space to explore their feelings without judgment.

In this episode, Atul & Siddarth dive deep into the intriguing world of consumer behavior, focusing on the psychological motivations that drive our purchasing decisions. It's not just about the products we choose, but also about how we feel about those choices and the stories we tell ourselves—and others—about them.

Reflections on consumer behavior reveal that our purchasing decisions are deeply intertwined with our emotions and social dynamics. Understanding these layers can provide invaluable insights for marketers and consumers alike. As we navigate our buying journeys, let’s remember the complex motivations behind our choices—not just what we buy, but why we feel compelled to share and rationalize those purchases.

In this episode, we explore the Indian mindset of reuse and recycling, examining how scarcity influences our behaviour and how this approach can inspire sustainable practices. We discuss personal stories, cultural habits, and the economic factors driving this mindset.