In episode one of A Brief Coffee With…, Cathy White sits down with Cate Lawrence, Senior Journalist at Tech.eu, to unpack what really makes a story stand out in today’s fast-moving media landscape.

From AI saturation to health tech, sustainability, and Europe’s push for tech independence, Cate shares what’s catching her attention—and what founders and PRs need to know to cut through.

Key moments 00:00 – Meet Cate Lawrence (Tech.eu) 01:20 – Choosing events & avoiding burnout 03:15 – What stories are getting attention now 04:45 – What makes a strong founder story 06:20 – The rise of younger founders 06:45 – Beyond AI: health, materials & impact tech 09:00 – Hype cycles & Europe’s tech momentum 12:20 – Quick fire: how to pitch journalists 13:40 – What PRs should stop doing 14:40 – What founders get wrong 16:30 – Why every pitch needs a clear “why” 17:10 – How to contact Cate

If you're looking for support with your communications, get in touch at cewcomms.com.