AI-powered search is replacing the blue links that once drove referral traffic to law firm websites. In this episode, Nick breaks down why lawyers who build a podcast now create a trust-based content engine that AI can’t replace — and how to get started without adding anything to your plate.
Topics covered: - How AI search is killing zero-click referral traffic for law firms
- Why a podcast builds trust that algorithms can’t replicate
- Turning one recording session into 90 days of content
- The local SEO advantage of audio content for Arizona firms
- Why the window to establish your voice is closing fast
Read the full blog post: Why Lawyers Should Start a Podcast Before AI Search Eats Their Referral Traffic
8 min