How to structure a Meta ads account for a premium brand
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How to structure a Meta ads account for a premium brand
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Are your Meta ads getting more expensive while bringing in fewer new customers? For premium eCommerce brands, the problem is often the account structure, not the creative.
In this episode, Catherine from Productpreneur Marketing walks through three real premium brand Meta ad accounts and the costly mistakes in each. One big Advantage+ campaign was selling to people who were already going to buy. A small budget was spread across dozens of near-identical ads. A big budget never stood still long enough for Meta to learn.
You'll learn why Meta's Andromeda update has made account structure matter more, what to hand to Meta's AI and what to keep control of, why ideas from competitors and AI lead to a crowded shelf, and why platform ROAS misleads premium brands.
Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/
Show notes: productpreneurmarketing.com/episode-342