The Inside Straight copertina

The Inside Straight

The Inside Straight

Di: Mark Evans
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A communications podcastCopyright 2026 Mark Evans
Episodi
  • When Strategy Happens in a Room: Who Was There? 
(Who Wasn’t?)

    When Strategy Happens in a Room: Who Was There? 
(Who Wasn’t?)
    Oct 14 2026

    Agencies often meet a strategy only after it has been translated into deliverables. The brief requests a website, campaign or content programme, but the assumptions behind the request have not been tested against client-side capacity, approvals, content ownership or budget.

    Episode 2 shows why this matters. An agency can estimate production work, but it cannot compensate indefinitely for a strategy that lacks internal agreement or operating support. When the right client stakeholders were absent from the planning room, their needs arrive later as scope changes, contradictory feedback and delayed decisions.

    A stronger engagement starts by asking how the strategy was made. Who owns it? Who must supply content and approvals? Which skills sit inside the organization? What is genuinely fixed, and what remains open? These questions protect both craft and commercial reality.

    The agency is not asking to run the client organization. It is asking for enough access and shared understanding to build toward an outcome rather than a list of outputs.
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    31 min
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