The man is down-to-earth, straight-to-the-point, no-nonsense, and purpose-driven.

Take one part strategic change-maker,

One part commercial acumen.

One part people-motivator, and mix with high energy.

Add a squeeze of creative genius' These few words were taken from one of John's industry endorsements on www.johnbensonsmith.com

Former BBC MasterChef judge John Benson-Smith has umpteen years of experience in the Food business across a wide range of sectors. Thirty-plus years running around some amazing Kitchens, and the last 15 years in serious consultancy as an advisor, expert and confidant.

From Michelin-starred restaurants, Hotels, and flavour designer of Walkers Sensation Crisps, to more than twenty years in Stadia as a consultant to Manchester City Football Club, FC Bayern, Real Madrid, and fifteen others. Created with the team at Morrisons the Market Kitchen concept in eighteen supermarkets, plus a lot more. John joined the NHS Better Hospital Food initiative led by Lloyd Grossman, during which he visited 48 Hospital catering units.

His F&B skills have also taken him into other sectors, including heritage, theatres, museums, and art galleries. Theme parks, travel and tourism.

His client experience has taken him to Spain, Greece, Germany, Saudi Arabia, Kuwait, Italy, and France.

You can enjoy his straight-talking, purpose-defining direction in the F&B business, served up straight. He wrote a hard-hitting industry newspaper column called Benson Bites Back for thirteen years, starting in 1986. In 2026, John's LinkedIn posts had over one million hits.

Then he discovered two big, important things: health and happiness.