A lot of people describe their ideal listener as a demographic: an age bracket, a job title, a location. That description won't get anyone to press play.

In this episode, I show you how to move from a vague category to a real person, the kind of listener who recognises themselves in your show within the first couple of sentences.

You'll learn:

- Why a demographic tells you nothing about what makes someone hit play

- How to find your ideal listener by starting with a past client you loved working with

- Why narrowing your description gets you more attention, not less

- The difference between your ideal listener and your ideal client, and why both matter

- How knowing your listener shapes decisions about your show's length, pace and format

By the end of this episode, you'll have a homework task: describe your ideal listener in three sentences, covering their role, their situation and what they're trying to get from listening to you.

👉🏼 Download your free Podcast Clarity Blueprint to track every decision you make this season with me: https://harbour32.kit.com/podcastclarityblueprint

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ABOUT ME:

Hi, I’m Imogen Jones 👋🏼, a podcast strategist who works with subject matter experts to develop and launch a show which excites them, is powerful for their listeners, fun to deliver, and focused on reaching more of their ideal people.

With two decades of human-centered work, I am highly tuned to supporting hosts to embrace their unique gifts, strengthen their voice and understand their expertise from their listeners’ viewpoint.

I co-run a strategic consultant-led agency, Harbour 32, with my talented friend Shelley Rostlund, where we focus on personal brand strategy and podcast shows for subject matter experts.

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All episodes are video recorded and can be watched on my website in the show notes at www.imogenjones.co.uk or on YouTube.