In this episode, we tackle the growing challenge of email fatigue and explore why traditional newsletters often go unread. Kath makes a compelling case for converting your company newsletter into an engaging mini podcast—a modern, inclusive, and multitasking-friendly way to communicate with your audience.

She highlights the limitations of newsletters, such as crammed text and low engagement, and explains how audio newsletters can reach clients who may have disengaged or never read your emails. Audio content allows listeners to consume information on the go or while multitasking, offering a solution that values their time while still getting your message across effectively.

Kath emphasizes the inclusivity of audio formats, catering to those who prefer listening over reading or who find reading challenging. By offering both audio and transcribed versions, businesses can ensure they're accessible to all. She reminds us that 80% of business comes from existing or past clients, making this a powerful way to reconnect and reengage.

If you're an accountant, financial advisor, lawyer, or any professional sending regular newsletters, this episode is for you! Learn how to position yourself as a leader in your field by embracing audio and transforming your newsletter into a mini podcast.

Key Takeaway: Stop relying solely on newsletters. Switch to audio and watch your engagement soar while fostering stronger client connections.

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If you want to start your very own podcast contact me: https://www.fairypodmother.co.uk

Kath Lord-Green of Voice It Podcast Agency

In this episode, Kath dives into the power of CIPs (Company Internal Podcasts)—a private podcast created for internal staff and teams. She explores how businesses with diverse workforces, including remote, hybrid, part-time staff, and those on leave, can use an internal podcast to communicate vital updates effectively, build a stronger company culture, and ensure no one feels left out.

Kath explains how a CEO or leader can create a single monthly podcast to update, motivate, and engage their team with tone and clarity that email simply can't deliver. She highlights scenarios like addressing sensitive topics such as cutbacks while maintaining a positive and collaborative tone. Additionally, she shares ideas for weekly episodes featuring team stories, HR updates, or onboarding resources to foster inclusivity and build team understanding.

The episode underscores how CIPs can enhance mental health, wellbeing, and communication by creating a shared experience for all staff, regardless of their location or role. Kath wraps up by inviting listeners to reach out if they’d like help creating or training their team to launch their own SIPs.

Key Takeaway: Company internal podcasts are a powerful tool for effective communication, employee engagement, and building a cohesive workplace culture.

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If you want to start your very own podcast contact me: https://www.fairypodmother.co.uk

Kath Lord-Green of Voice It Podcast Agency

In this episode of How to Podcast for Business, we focus on launching your podcast after all the recording, editing, and uploading work is done. The host breaks down the two main types of launches: a soft launch where you share your podcast with a small group for feedback, and a hard launch that includes a countdown and a full marketing push.

The episode also explores how to market your podcast effectively. The host suggests using podcasts as powerful digital marketing tools by sharing them via social media, newsletters, your website, press releases, and even business networks. Additionally, the importance of encouraging listeners to subscribe and leave reviews is highlighted to help grow your audience.

The host emphasizes the importance of consistency in publishing your episodes, offering advice on how to avoid "podcast burnout" by releasing content in seasons. The podcast also touches on repurposing episodes for ongoing marketing and how podcasts can serve a wider range of business functions, including internal communications and recruitment. Finally, the episode encourages podcasters to add value to their content, keep it relevant to their ideal listeners (avatars), and turn podcast fans into potential clients.

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If you want to start your very own podcast contact me: https://www.fairypodmother.co.uk

Kath Lord-Green of Voice It Podcast Agency

In this episode of Podcasting for Business, we dive into the next steps after recording and editing your podcast: hosting and distribution.
Once your audio is ready, you'll need to upload it to a hosting platform, which acts as a server to store your podcast files. The host recommends Buzzsprout, but mentions other options like Podbean, Anchor, and Captivate.

After uploading your podcast to the hosting platform, you can easily select which directories (such as Apple Podcasts, Spotify, and Google Podcasts) you want your episodes to appear on. While setting up this process takes some time initially, it becomes much easier moving forward. With platforms like Buzzsprout, once you've set everything up, each new episode will automatically be distributed to your chosen platforms after approval.

The episode also covers the specifics of how long it takes for your podcast to be approved by platforms (with Apple taking up to two weeks, while Spotify etc is quicker) and explains the difference between free and paid hosting options. Buzzsprout offers a straightforward way to manage your podcast, including options for scheduling releases, uploading cover art, and choosing when to publish.

This episode is a great resource for new podcasters looking to understand how to get their episodes out into the world and start building an audience.

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If you want to start your very own podcast contact me: https://www.fairypodmother.co.uk

Kath Lord-Green of Voice It Podcast Agency

In this episode of How to Podcast for Business, the focus is on the editing process. Your Fairy Podmother provides essential tips for editing your podcast audio, whether you choose to edit yourself or outsource the work. Key advice includes mentally or physically noting any sections you want to cut during recording, such as mistakes or filler words like "um," "like," or "you know."

The episode also emphasizes the importance of authenticity in your editing—while it's okay to remove obvious distractions, don't over-edit and lose the natural flow of conversation. The host shares personal insights from their experience as a news correspondent, explaining how podcast editing has evolved into a more relaxed practice post-pandemic, where listeners are more forgiving of small imperfections.

Other tips include ensuring your podcast starts smoothly by removing any awkward intro moments and always listening to the final edit before publishing to catch any overlooked errors.

Overall, the episode provides practical advice for making your podcast sound professional, authentic, and engaging without going overboard with editing.

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If you want to start your very own podcast contact me: https://www.fairypodmother.co.uk

Kath Lord-Green of Voice It Podcast Agency

Talking about sound there's lots to think about here. Where are you recording? Are you recording remotely or face-to-face? Check all your microphone settings and ensure you're using them correctly.

There's lots of ways you can find out about this online if you're using Zoom to record. There's loads of settings in there that can help you make the best possible sound for your recording.

If you're recording face to face, check your levels. Are you too quiet? Are you too loud? Is your interviewee too quiet or too loud?
Also check... and this isn't as silly as it sounds... CHECK You're actually recording!
There are ways of helping your recording environment too!
Enjoy this episode.

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If you want to start your very own podcast contact me: https://www.fairypodmother.co.uk

Kath Lord-Green of Voice It Podcast Agency

This is the techy bit or is it?
Now I get asked a lot. What do I need to start my business podcast

To get started, I'm going to say absolutely nothing. Nothing at all. You can practice recording your voice on your laptop, most laptops, computers, phones, have a way of recording audio now and playing it back. So why not start there?

Why not learn and see if you like it. Remember here we are talking about an introduction to podcasting, so let's practice. Let's learn how to podcast without paying any money at first, don't dive right in and buy all the specialist equipment becauseyou may end up:

A, not enjoying it. B, not wanting to do it yourself, and C, not having the time to do it. And if you've gone out and bought all the equipment, you'll be left with that equipment and have spent the money for no. So all I'm gonna say here is to get started is you don't need anything!
Listen to why I say that

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If you want to start your very own podcast contact me: https://www.fairypodmother.co.uk

Kath Lord-Green of Voice It Podcast Agency

Welcome to this episode of How to Podcast for Business an Introduction.

Fail to prepare, prepare to fail.

Today's episode is all about planning.

Being prepared when starting or launching your podcast is key. It's like anything else you do in business. Rarely would you just dive in without some preparation

we've already discussed having a clear idea of exactly what your business podcast is about, but what does it aim to solve for your listener? Will it make their business better? Will it solve a pain point? How is it different to other podcasts on the same subject? Is yours plain English and easy to understand.

Is it actionable information? Is it broken into bite-sized, easy, digestible stages for your listener? Don't lose sight of the aim. I want to help people plan and produce their own business. Podcast, for example, think about podcasts you like and why you like, Are they short and sweet? Are they in depth information?

Do they educate and inform? Do they give away lots of advice and tips? Are they solo pods or interview style?

looking in depth and listening to what you like will make it easier for you. When you're planning your own podcast, follow the format of what you listen to if you like. Think about their length, their guest, their tone of voice, what did you take away from listening to it? Was it a value? These are the things your listener will be thinking about when choosing your podcast or indeed whether to subscribe once they've listened to it.

In previous episodes, we've discussed your avatar, the perfect listener for your podcast, your target market, for your business. Essentially, let's revisit it in the planning pre-production stage. So that we can be clear who you are talking to.

This is key. When planning each episode, always have that avatar at the top of your mind, you are speaking to them. Think about your business marketing strategy. Who do you want to speak to, who you are already speaking to. They could be already in your database of current clients.

What do they struggle with? Could you help them to solve a problem?

Remember that if you have a database of current or previous clients, these are your potential listeners and buyers of your product or service. So let's be clear on who you're speaking to, what you are telling them, and why you should now have planned the what and why.

In the next episode, we talk about how

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If you want to start your very own podcast contact me: https://www.fairypodmother.co.uk

Kath Lord-Green of Voice It Podcast Agency