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Another course. Another challenge. Another “this is the only way to grow” post in your feed. If you’re a small business owner who keeps getting pulled in a dozen directions, this conversation is ONE HUNDRED PERCENT for you.

Brand and marketing strategist Heather Hildebrandt of Brightcraft Studios spent 15 years in corporate marketing and ran her own product-based business. Then she went out on her own and still got swept into the noise of the online business world... sound familiar? Then you're going to love this vulnerable, honest conversation between Heather and Rachael.

In this episode, we talk about:

• Why shiny object syndrome hits even the most seasoned marketers
• The quick check to run before you buy another course
• Why one-size-fits-all marketing advice fails small business owners (and what to do instead)
• How knowing your why shapes the right marketing strategy for you
• Why local networking and referrals can beat chasing the algorithm
• When to hire help instead of trying to learn it all yourself

Connect with Heather
Website: brightcraftstudios.com
Instagram and Threads: @brightcraftstudios

Work with Rachael
Ready to find your voice and nail your message? Visit rj-creative.com.

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Work with Rachael:

• Brand Soundcheck — More Info
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• Instagram: @rachaelrantsandraves

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