How to Become the Source an LLM Quotes (Not Just the Site It Scrapes)
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How to Become the Source an LLM Quotes (Not Just the Site It Scrapes)
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The big AI models have already read almost the entire public internet, so being “in there” alone is worth nothing. When a model answers a question, it quotes a handful of sources and leaves everything else on the floor. In this episode of MAXVolume, Brian Winum draws the line between being scraped and being cited, and lays out the citation stack that decides which side you land on: a clear entity the model can name, genuinely quotable claims instead of marketing fog, and corroboration across the web. Then the part most businesses miss: you can deserve the citation and still lose it to friction, because you made the machine work too hard to understand you. Brian explains the strategic fix: hand the model a clean, authoritative version of yourself directly, and where LLMS Amplifier fits for WordPress sites that have to build that layer themselves.
MAXVolume is the show about turning up your signal in AI search, from Brian Winum and the team at MAXPlaces.