January hit… and your Etsy sales fell off a cliff?

Before you spiral, open Indeed, or convince yourself your shop is doomed, take a breath. This episode is here to talk you down and give you a clear, calm plan for navigating the post-Christmas slump without burning everything to the ground.

In this episode, Steph walks you through why January sales drops are completely normal for handmade businesses, how to read your December Etsy stats properly, and the small, practical tweaks that actually make a difference when things go quiet.

You’ll learn how to:
• Understand what’s really happening after Christmas (and why it’s not a failure)
• Use your December data to make smarter decisions instead of emotional ones
• Refresh best-selling products for the new year without creating new work
• Set up simple January offers that don’t add to overwhelm
• Choose one off-Etsy marketing channel to steady your sales
• Build a realistic, calm January plan you can actually stick to

This isn’t about hustling harder or reinventing your entire business.

It’s about knowing which levers to pull when sales slow down… and pulling them with confidence.

✨ Helpful links mentioned in this episode:

📧 Build your email list properly (even if you’re starting from scratch):
The Makers List Kickstart Kit
👉 https://www.handmadebosses.com/offers/KM79eUH7/checkout

📦 Increase your order value without making new products:
Bundle It & Boost It Toolkit
👉 https://www.handmadebosses.com/offers/gCmz6VtE/checkout

📱 Struggling to stay consistent on social media?
Social Media Sidekick (SMS)
👉 www.handmadebosses.com/sms

If this episode helped you feel calmer and clearer, make sure you’re subscribed so you don’t miss future episodes.

Insta CTA

🪩 If social media feels way harder than it should… this is for you. 🪩

Fix Your Socials Week starts 26th January… it’s a free challenge for handmade business owners who are fed up overthinking content and still not seeing sales.

Give me 10 minutes a day for five days and I’ll help you get clear on what to post, what to stop doing, and how to show up online without it taking over your life.

No fluff.

No pressure.

No trying to keep up with everyone else.

Just practical support that actually makes sense.

Sign up now at www.handmadebosses.com/fixyoursocials.

Holiday Replay: Our 2nd Most-Popular Episode of 2025 🤶

🎅 We’re rerunning the Start-Your-Shop Checklist because it helped a ton of makers stop faffing and finally launch. No waffle. No scare tactics. Just the order of steps that actually works.

What you’ll learn:

• A simple setup that makes you want to sit down and create
• Target market + niche, done without a headache
• A USP that isn’t “I make it with love”
• Naming your shop (short, memorable, available everywhere)
• Legal bits + money basics without the panic
• Your first 10 products, priced so you actually make profit
• Test → tweak → photos (and a quick 15s video)
• Packaging that looks polished, not pricey
• Shipping you can rely on
• A one-platform “home hub” so you’re not shouting into the void
• A tidy launch plan with drafts ready to go

Pop in your earbuds, grab a cuppa, and let’s get you open without the overwhelm.

Follow for more real-talk help for handmade sellers.

- Steph 🎄 xoxo

Insta CTA

🪩 If social media feels way harder than it should… this is for you. 🪩

Fix Your Socials Week starts 26th January… it’s a free challenge for handmade business owners who are fed up overthinking content and still not seeing sales.

Give me 10 minutes a day for five days and I’ll help you get clear on what to post, what to stop doing, and how to show up online without it taking over your life.

No fluff.

No pressure.

No trying to keep up with everyone else.

Just practical support that actually makes sense.

Sign up now at www.handmadebosses.com/fixyoursocials.

Holiday Replay: Best of 2025 ☃️

We’re re-running our most-downloaded episode of the year - the no-fluff beginner’s guide to the Etsy algorithm. No scare tactics. No clickbait. Just how it actually works and what to do next.

In this episode, you’ll learn:
• The two-step search process: query matching → ranking (and why “Page 1” isn’t universal anymore)
• The 7 signals Etsy uses: relevance, listing quality score, recency, customer & marketplace experience, postage price, translations, shopper habits
• Why changes take 60–90 days to settle (so stop tweaking every week)
• How reviews + conversion rate nudge you higher
• A simple postage strategy (when to roll shipping into your price)
• Why exact-phrase keywords beat jumbled ones and quick tools to research them
• The manual-renew trick so you actually revisit and improve listings

Perfect if you’re tired of feeling at the mercy of “the algorithm” and want clear actions that move the needle.

Come say hi on Instagram @handmadebosses and hit follow so you don’t miss the next replay drop.

Steph 🎄

Insta CTA

🪩 If social media feels way harder than it should… this is for you. 🪩

Fix Your Socials Week starts 26th January… it’s a free challenge for handmade business owners who are fed up overthinking content and still not seeing sales.

Give me 10 minutes a day for five days and I’ll help you get clear on what to post, what to stop doing, and how to show up online without it taking over your life.

No fluff.

No pressure.

No trying to keep up with everyone else.

Just practical support that actually makes sense.

Sign up now at www.handmadebosses.com/fixyoursocials.