In this episode of Higher Voltage, Katherine Primus, Vice President of Marketing and Communications at Holy Family University, joins host Kevin Tyler to discuss why "nostalgia is not a strategy" when it comes to defending the value of higher education. From transitioning your team from an internal order-taking agency to a revenue-generating strategic partner, to maximizing surplus budgets, Primus shares actionable tactics for elevating the marketing function.

In a special summer episode of Higher Voltage, Volt General Manager Louis Miller joins host Kevin Tyler to share the vision for Volt’s next chapter. From narrowing content to serving the marketers "in the trenches" to why higher ed needs a little more "punk rock," Miller breaks down how Volt is evolving into a knowledge hub, creative inspiration engine, and career community. Plus, a sneak peek at Volt’s upcoming print magazine, regional events, and predictions for the future of higher ed.

In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University, joins Kevin Tyler to explain why marketers must stop just designing the packaging and start shaping what is inside the box. From breaking out of the "sea of sameness" to achieving "ubiquitous excellence" through experience-driven learning, Proudfoot makes the case for campus CMOs to step out of the basement and claim their seat as the institution's chief strategist.