Kevin Tyler talks with researcher David Lazer about new national polling that reveals a more nuanced picture of how Americans view colleges and universities. They unpack long-term trust trends, the role of partisanship, and what higher ed leaders should take away from the data.

Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism, connecting with first-gen students, and taking creative risks that reflect institutional values.

What does it mean for colleges to be “student ready”? In this episode of Higher Voltage, Kevin Tyler talks with RAND researcher Lindsay Daugherty about meeting students’ basic needs — food, housing, mental health — and how institutions can reimagine support services, shift their messaging, and build trust that keeps students enrolled.

In this episode of Higher Voltage, Kevin Tyler talks with journalist Erica Levi Zelinger about the sharp decline in male enrollment across higher education. They explore how outdated messaging, retention challenges, and cultural disconnects are fueling the crisis, and what colleges can do to reverse the trend.

Higher ed veteran and author Jaime Hunt breaks down how real, layered and strategic empathy can transform not just marketing messages, but student outcomes. From jargon traps to missed opportunities for connection, this conversation with host Kevin Tyler unpacks the urgent shift higher ed must make to survive and serve today’s students.

Student debt is crushing. Financial aid is outdated. And higher ed still expects students to figure it out solo. Kevin Tyler talks with Lisa Hennessy and Alex Boylan—co-founders of The College Tour and the new platform The Student Registry—about rethinking how students fund their college experience. The Student Registry is part crowdfunding tool, part budgeting resource, and entirely focused on helping students stay in school without drowning in loans

Kevin Tyler speaks with Tam Powell and Gary Mueller of BVK and Serve Marketing about the Proud Sponsor Campaign, a bold national initiative to reframe the public conversation around higher education. They explore why the value of college extends far beyond degrees, how the campaign uses research-backed messaging to spark curiosity and pride, and why collective action, not individual heroism, is the path forward. If you care about the future of higher ed, this one’s for you.