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HerBusiness

HerBusiness

Di: HerBusiness (Host: Suzi Dafnis)
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A proposito di questo titolo

Your Business. Your Rules. You didn't start your business to work around the clock, burn out, or follow someone else's rules. This podcast is for WOMEN BUSINESS OWNERS ready to step out of the grind and build businesses that deliver FREEDOM, FULFILMENT and FINANCIAL SUCCESS — ON YOUR TERMS. Welcome to the path that has already helped tens of thousands of women break free from hustle culture and create profitable, sustainable businesses THEIR way. Welcome to the HerBusiness Podcast! I'm Suzi Dafnis, CEO at HerBusiness — the most COLLABORATIVE COMMUNITY for women growing SIX AND SEVEN-FIGURE BUSINESSES in ways that feel ALIGNED with what they truly want. Each week, I'll share how to stop "winging it" and ditch the traditional rulebook, so you can finally design your ideal business — one that delivers consistent income and the lifestyle you love. Every. Single. Day. You'll also hear inspiring conversations with world-class entrepreneurs, speakers, and authors — including Amy Porterfield, Gabby Bernstein, Seth Godin, Kim Kiyosaki, Danielle LaPorte, Stu McLaren, Dan Martell, and many more. If you want sustainable strategies to grow without burnout… If you want clarity around money, mindset, marketing, and offers that truly convert… If you want a waitlist of buyers without sleazy sales tactics or endless hustle… Then, you're in the right place. Together, we'll explore both the inner game and the outer strategies of business growth, giving you the tools to create lasting success — according to what matters most to YOU. It's time to do business differently. Your Business. Your Rules. Grow a Business that Works for YOU!Copyright HerBusiness® Economia Gestione e leadership Leadership Marketing Marketing e vendite
  • 358: Your Brand Walks Into the Room Before You Do — What Is It Saying?
    Apr 22 2026

    There's a moment in leadership that no one really prepares you for.

    You've grown. You've evolved. You're carrying more responsibility than ever. And yet — something feels slightly off.

    Your leadership presence doesn't feel as powerful as it used to. You're still capable. Still accomplished. But the woman on the outside doesn't quite match the woman you've become on the inside.

    That quiet mismatch — between who you are and how you show up — can erode confidence over time. And for high-achieving women, it often arrives at exactly the moments that matter most.

    In this episode, Suzi Dafnis and expert Lisa Raja explore what's really happening for women at inflection points — stepping into bigger leadership roles, navigating midlife, or moving through personal transition.

    This isn't about chasing trends or buying new clothes.

    It's about alignment. Between your personal brand and your presence. Between who you've become and how the world sees you.

    Lisa shares how many high-achieving women have been conditioned to override themselves — to push through, adapt, and perform — even as their bodies, priorities, and identities shift. And what becomes possible when a woman stops proving and starts protecting her energy instead.

    You'll hear why leadership presence begins before you speak. Why boundaries create authority. And why honouring yourself is strategic, rather than self-indulgent.

    WHAT YOU'LL DISCOVER IN THIS EPISODE:

    • Why high-achieving women experience a leadership confidence gap at inflection points — and what's really happening beneath the surface
    • The quiet shift that changes everything: when a woman stops proving and starts protecting her energy
    • How your personal brand communicates your leadership presence before you say a word
    • Why boundaries, delegation, and self-care directly impact how you show up as a leader
    • The hidden cost of not showing up — and why the world can't afford women to shrink
    • How to own your personal brand authentically — without performing or pretending

    ABOUT LISA RAJA:

    Lisa Raja is the Founder and CEO of LisaRaja.com, where she works as a guide and mentor helping high-achieving women reclaim confidence, authority, and leadership presence at pivotal moments in their careers and lives.

    With a focus on personal brand, style as a wellness tool, and embodied leadership, Lisa supports women navigating midlife transitions, new leadership roles, and the quiet confidence gap that often accompanies success.

    Her approach is grounded in alignment — helping women close the gap between who they've become and how they show up in the world.

    CONNECT WITH LISA RAJA:

    Website: lisaraja.com

    LinkedIn: linkedin.com/in/lisa-raja

    Instagram: @the.pausebar

    Mentioned in This Episode:

    Apply to Join the HerBusiness Network

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    36 min
  • 357: How to Use Podcasting to Grow Your Network, Visibility and Influence
    Apr 15 2026

    What if your most powerful growth strategy was about having meaningful conversations and building connections?

    In this episode, Suzi chats with Jules Brooke, founder of She's the Boss, who shares how podcasting became her most effective tool for building influence, connection, and opportunity — without needing a massive audience.

    Jules didn't start with a grand strategy. What began as a love of interviewing women has evolved into a powerful platform that has connected her with hundreds of founders worldwide.

    Along the way, she's built not just a network — but genuine relationships that have led to collaborations, clients, friendships, and unexpected opportunities.

    Why Podcasting is a Powerful Networking and Growth Tool

    One key takeaway is that podcasting flips traditional networking on its head. Instead of awkward small talk or transactional conversations, a podcast creates space for deeper, more meaningful connections.

    It gives you:

    • A reason to reach out to influential people
    • A structure for the conversation
    • A natural way to build rapport and trust

    And importantly, it removes many of the barriers that make networking feel uncomfortable—especially for introverts.

    How to Use Podcasting to Build Influence and Authority

    In this episode, you'll discover:

    • Why a podcast can open doors that cold outreach never could
    • The surprising reason audience size matters less than you think
    • How to turn conversations into collaborations, clients and long-term allies
    • The difference between "being visible" and being known for something meaningful
    • A smarter way to approach networking (especially if you're an introvert)
    • What to do if your podcast—or your visibility strategy—feels scattered or unfocused
    Meaningful Visibility vs Social Media Noise

    But this isn't about creating content for content's sake.

    Jules makes a clear distinction between "noise" and "meaningful visibility." It's not about how many people see you—it's about being seen by the right people, consistently, for what you want to be known for.

    She also challenges the idea that a podcast needs a huge audience to be worthwhile. In fact, she argues the real value lies in the doors it opens—the people you meet, the credibility you build, and the conversations that wouldn't otherwise happen.

    Start a Podcast to Grow Your Business and Network

    If you've ever thought about starting a podcast—or wondered how to make your existing one more strategic—this episode will give you a new lens on what's possible.

    Mentioned in This Episode:

    Apply to Join the HerBusiness Network

    How to Become a Woman of Influence Online Course

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    26 min
  • 356: Is Your Marketing Strategy Flopping… Or Does It Just Need More Time?
    Apr 8 2026

    Marketing often feels like a chaotic trial-and-error — jumping between strategies, trying everything, starting things and stopping things and wondering why nothing seems to stick. If that's how you've been feeling, this is a must-listen episode.

    In this #AskSuzi episode, I'm answering one of the most common questions I get from women business owners: "How long should I stay focused on one marketing strategy to actually see results?"

    We're breaking down why so many small business owners abandoned strategies before they work, what's really underneath the wish-washy changes, how to tell the difference between a strategy that isn't working and one that isn't working yet… and get my C.O.R.E. Marketing model to make simpler and smarter marketing decisions.

    What You'll Discover in This Episode:

    • Why marketing chaos is so common right now — and why it's getting worse
    • What healthy experimentation actually looks like (hint: it's not "try everything and hope something sticks")
    • The most common knee-jerk reactions business owners have when a campaign flops — and why it's sabotaging your work
    • The real reasons we keep switching strategies (it's more layered than you think)
    • The one word that completely changes how you think about your marketing
    • How long a marketing strategy actually needs to run before you can fairly assess it
    • The difference between "this isn't working" and "this isn't working yet" — and why it matters
    • The 3 foundational reasons a campaign genuinely fails (and what to do about each one)
    • The C.O.R.E. Marketing Model — four things, done consistently, done well

    If you enjoyed this episode, please leave a review wherever you listen. It helps more women business owners find the show and find their community.

    Mentioned in This Episode:

    Apply to Join the HerBusiness Network

    Follow us on Instagram

    Reviewer - Rhonda Garvin, Palmtree Learning

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    22 min
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