343: #AskSuzi – How to Turn Cold Leads into Warm Leads Without Feeling Salesy
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It's time to #AskSuzi! To start off this brand-new series, I'll be answering a question I get from women business owners all the time.
"How can I turn cold leads into warm leads… without feeling like a used car salesman??"
It's something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let's dive into it.
Here's What You'll Learn in This Episode:
- Why following up with cold leads feels so awkward (and what you can do to reframe it)
- What to say when following up without sounding awkward or 'desperate' for the sale.
- What adding value (without asking for the sale) builds the trust and momentum you need
- Why creating a PATHWAY to the sale is your best bet to reaching it.
- How to design a simple lead nurturing pathway that moves prospects towards becoming clients.
Mentioned in This Episode:
The HerBusiness Network
How to Get FREE Leads & Buyers on Instagram with Nicole Burke
From Free to Paid: How To Seamlessly Convert Leads to Buyers
How To Create A New Client Nurture Email Campaign
Thanks to our Reviewer - Brigit Hallam - Throw Your Leg Over Motorcycle Adventures
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