• Helping Audiences Engage with Intent – Jon Yeo

  • Aug 1 2021
  • Durata: 19 min
  • Podcast

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Helping Audiences Engage with Intent – Jon Yeo

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  • Riassunto

  • We are often too busy to consider the impact of our work with each other.   In a world of 24/7 connectivity, it is somehow hard to find the time to just get our immediate work done. But by altering our focus in our everyday communications, we can increase our productivity work towards intentional outcomes with clients and colleagues. In this episode I speak with Licensee and Head of Curation of Tedx Melbourne and Communication Coach, Jon Yeo about how we can help our audiences engage with intent. To find out more about Jon, visit www.brightstar.net.au  To find out more about TED and Tedx, visit www.ted.com https://youtu.be/XjeSHJqEsvI Transcription Donna Hanson: In this Expert Insights episode, I'm speaking with Jon Yeo, aside from working as a communication coach assisting business leaders to engage with content since like 2009 Jon has been a licensee and head of curation TEDx Melbourne. Hi. JON AND WELCOME. Jon Yeo: Hi, Donna. Good to see you. Donna Hanson: I'm looking forward to finding out more about engaging with intent and particularly about your involvement with TEDx in Melbourne. I've always been curious about TED and TEDx now for the uninitiated what's TED and what's the difference between TED and TEDx Jon Yeo: Yeah, it's a good question and relatively common one. Ted began as a conference in 1984 and so it started in California. And so, they ran that for many, many years, and then they decided to do a global event which moves around Rio, Scotland all sorts of Africa. And they became the two Ted events that will know love which were all recorded a little bit later they decided to do what's called a Ted X license, which is an independent license. It is run by a local organizer in their geography. So, because I'm in Melbourne. I have the Melbourne based TEDx license. And so, each geography has its own TEDx license as well. Donna Hanson: And I guess that makes it easier for them to a create a bigger brand, a more global truly global audience and a mechanism for them to develop more content and obviously get the message out. Jon Yeo: Yeah. Absolutely got it in one Donna Hanson: So, what was the journey to becoming licensee and head of curation pathetic. Now that I'm guessing probably somebody just didn't come and knock on your door and say, hey, we've got this awesome opportunity. Would you like you know bit like door to door selling Jon Yeo: Look what the, I mean, there's still is an application process but effectively back then, Ted. Well, the that type of community that feature focus optimistic, you know, productive type communities was a bit of a rarity back then in 2009 and so became my tribe. And so, while I wasn't the founding licensee I was part of the team that began the organization and she had to decide in 2009 whether she was going to run the next TEDx Donna Hanson: Melbourne. Jon Yeo: Or organize her wedding. So it kind of landed on my lap. I didn't want the community to die, and he's just sort of the rest, State’s history Donna Hanson: Oh, awesome. Now, just an additional you know added the blue curiosity factor. Um, is there a licensee fee? To buy Let's, let's not talk about numbers better fame doesn't generate revenue. Jon Yeo: Yeah, there is no fee but the license expires. The moment you run your event and it's renewed based on whether you're within 10% of the global net promoter score so that's the hard part. Because that's hard to keep up with. Donna Hanson: Well, I guess that's a benchmark designed to keep you focused on the end goal, which is making sure that every event you create is engaging Jon Yeo: Exactly, exactly. And so, all it is focused on event and experiencing experience design. Donna Hanson: And what do you think is made both TED and TEDx so popular globally. Because, I mean, you mentioned Ted or TEDx and instantaneous recognition worldwide. Jon Yeo: I think It's largely because I mean,
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Sintesi dell'editore

We are often too busy to consider the impact of our work with each other.   In a world of 24/7 connectivity, it is somehow hard to find the time to just get our immediate work done. But by altering our focus in our everyday communications, we can increase our productivity work towards intentional outcomes with clients and colleagues. In this episode I speak with Licensee and Head of Curation of Tedx Melbourne and Communication Coach, Jon Yeo about how we can help our audiences engage with intent. To find out more about Jon, visit www.brightstar.net.au  To find out more about TED and Tedx, visit www.ted.com https://youtu.be/XjeSHJqEsvI Transcription Donna Hanson: In this Expert Insights episode, I'm speaking with Jon Yeo, aside from working as a communication coach assisting business leaders to engage with content since like 2009 Jon has been a licensee and head of curation TEDx Melbourne. Hi. JON AND WELCOME. Jon Yeo: Hi, Donna. Good to see you. Donna Hanson: I'm looking forward to finding out more about engaging with intent and particularly about your involvement with TEDx in Melbourne. I've always been curious about TED and TEDx now for the uninitiated what's TED and what's the difference between TED and TEDx Jon Yeo: Yeah, it's a good question and relatively common one. Ted began as a conference in 1984 and so it started in California. And so, they ran that for many, many years, and then they decided to do a global event which moves around Rio, Scotland all sorts of Africa. And they became the two Ted events that will know love which were all recorded a little bit later they decided to do what's called a Ted X license, which is an independent license. It is run by a local organizer in their geography. So, because I'm in Melbourne. I have the Melbourne based TEDx license. And so, each geography has its own TEDx license as well. Donna Hanson: And I guess that makes it easier for them to a create a bigger brand, a more global truly global audience and a mechanism for them to develop more content and obviously get the message out. Jon Yeo: Yeah. Absolutely got it in one Donna Hanson: So, what was the journey to becoming licensee and head of curation pathetic. Now that I'm guessing probably somebody just didn't come and knock on your door and say, hey, we've got this awesome opportunity. Would you like you know bit like door to door selling Jon Yeo: Look what the, I mean, there's still is an application process but effectively back then, Ted. Well, the that type of community that feature focus optimistic, you know, productive type communities was a bit of a rarity back then in 2009 and so became my tribe. And so, while I wasn't the founding licensee I was part of the team that began the organization and she had to decide in 2009 whether she was going to run the next TEDx Donna Hanson: Melbourne. Jon Yeo: Or organize her wedding. So it kind of landed on my lap. I didn't want the community to die, and he's just sort of the rest, State’s history Donna Hanson: Oh, awesome. Now, just an additional you know added the blue curiosity factor. Um, is there a licensee fee? To buy Let's, let's not talk about numbers better fame doesn't generate revenue. Jon Yeo: Yeah, there is no fee but the license expires. The moment you run your event and it's renewed based on whether you're within 10% of the global net promoter score so that's the hard part. Because that's hard to keep up with. Donna Hanson: Well, I guess that's a benchmark designed to keep you focused on the end goal, which is making sure that every event you create is engaging Jon Yeo: Exactly, exactly. And so, all it is focused on event and experiencing experience design. Donna Hanson: And what do you think is made both TED and TEDx so popular globally. Because, I mean, you mentioned Ted or TEDx and instantaneous recognition worldwide. Jon Yeo: I think It's largely because I mean,
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