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Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in generated answers.

In this episode of Found in AI, Cassie is joined by Kelly Jura, Head of Product and User Experience at QWOTED, to break down what digital PR actually looks like in 2026 and how earned media plays a critical role in AI search visibility.

Rather than treating PR as a one-off tactic, this episode explores how earned media compounds—building trust signals that benefit search, AI answers, and long-term brand visibility.

In this episode, you’ll learn:

• What “digital PR” really means today—and how it’s changed
• Why authority, trust, and consistency matter more than backlinks alone
• How journalists actually decide who to quote (and who to ignore)
• Whether you need a PR agency—or can do this yourself
• What makes a source credible enough for earned media mentions
• Why fully built profiles matter for matching and visibility
• The biggest mistakes founders and brands make when pitching journalists
• How AI systems mirror journalistic trust signals
• Why being quotable is more important than being available
• How earned media influences AI citations and recommendations
• Why promoting your mentions matters just as much as earning them
• How digital PR compounds over time, even when pitches don’t convert immediately

If you’re trying to understand how PR fits into a modern AI visibility strategy—and how to build authority without press releases, spammy outreach, or a massive brand name—this episode offers a clear, practical starting point.

ChatGPT ads explained: I posted a short video breaking down what they change—and what they don’t. Watch here.

Let’s connect:

LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

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📬 Love the podcast? You’ll love the newsletter.
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On today’s show:

Cassie breaks down two major developments that signal a fundamental shift in how AI assistants handle discovery, decision-making, and purchasing: Apple’s partnership with Google to bring Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout directly inside AI experiences.

If you’re a marketer, content strategist, or brand leader trying to understand why visibility, trust, and conversion are shifting away from websites and toward AI interfaces, this episode connects the dots between platform strategy, AI behavior, and what it means to be “findable” in a world of zero-click journeys.

In this episode:

• What Apple’s partnership with Google actually means for Siri and Apple Intelligence
• Why conversational and voice-based AI raises the bar for content clarity and structure
• The difference between optimizing for voice search and optimizing for spoken AI answers
• How Google’s AI checkout changes the role of websites, funnels, and attribution
• Why discovery, evaluation, and purchase are increasingly happening inside AI systems
• What brands need to prioritize to stay visible, trusted, and chosen in AI-driven journeys

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

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Join the weekly 3-2-1 on AI search + marketing: subscribe

In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year:

If AI is now the primary interface for search, what role does the website actually play?

We explore what Karl calls the death of the webpage. We cover:

• Why websites are becoming a reference layer, not the primary destination
• What information AI systems actually need from brands (and what they ignore)
• Why clarity is starting to matter more than clever branding
• How writing for machines and humans requires different tradeoffs
• What “machine-readable” really means for B2B and e-commerce brands
• Why content volume still matters, but only when it answers real questions
• How outdated or vague information forces AI systems to guess (and why that’s risky)

If you’re thinking about AI search, GEO, or how your brand shows up when fewer people are clicking through to websites, this episode will help you rethink what your site is for — and what it needs to communicate more explicitly going forward.

📌 Mentioned in this episode:

• The “death of the webpage” and how its role is evolving
• Writing content for AI systems without abandoning human trust
• Clarity vs. branding in AI-driven discovery
• Content freshness, usefulness, and avoiding low-value “slop”
• How systems like ChatGPT, Gemini, and Perplexity evaluate information
• Why clearer signals beat more pages in AI search visibility

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

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📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

On today's show:

Cassie breaks down recent reporting from The Guardian showing that Reddit has overtaken TikTok as a preferred search tool for Gen Z users in the UK.

At first glance, it sounds like a social media trend. But this shift points to something much bigger: how trust, discovery, and search behavior are changing—and why those changes align closely with how AI search systems decide which sources to surface and cite.

Cassie unpacks why Reddit’s structure, context, and lived-experience answers outperform entertainment-driven platforms when it comes to decision-making, and how those same qualities make content more reusable inside AI-generated answers.

If you’re a marketer, content strategist, or brand leader trying to understand why “good content” doesn’t always translate into AI visibility, this episode connects the dots between human behavior, AI systems, and the future of search.

In this episode:

• Why Reddit is becoming a default search tool for Gen Z
• The difference between inspiration-driven discovery and decision-driven search
• What Reddit’s rise reveals about trust and explainability
• How AI search systems evaluate and reuse content
• What this shift means for brand visibility beyond traditional SEO

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

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Join the weekly 3-2-1 on AI search + marketing: subscribe

In today’s episode of Found in AI, I break down how to think about planning your Q1 content strategy as AI search rapidly reshapes how visibility actually works.

If your Q1 plan is still centered on publishing blog posts and hoping for rankings, this episode will help you zoom out. AI systems don’t evaluate content the way traditional search engines do — and that has real implications for how brands should approach content, social, and authority moving forward.

This isn’t a tactics-heavy episode. It’s about how to think so you can plan with clarity instead of guesswork.

We cover:

• How AI search actually evaluates and assembles answers
• Why planning content and social separately weakens AI visibility
• How to think about Q1 planning using the FSA framework (Freshness, Structure, Authority)
• Why AI visibility is about patterns and reinforcement — not one “perfect” post
• Where SEO still plays a critical role — and where it stops being sufficient
• Why auditing existing content should come before ideation
• How AI share of voice reveals hidden strengths and real gaps

If you’re planning Q1 right now, this episode will help you plan more intentionally — without starting from scratch.

📌 Mentioned in this episode:

• How AI systems assemble answers vs. traditional rankings
• Content and social as reinforcement systems, not separate channels
• The FSA framework: Freshness, Structure, Authority
• AI share of voice as a planning signal
• Why diagnosing visibility matters more than publishing more content
• Preparing your Q1 content strategy for AI-driven search behavior

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Keywords: AI Search, AI Share of Voice, SEO, AEO, Answer Engine Optimization, Generative Engine Optimization, GEO, Brand Authority, Content Strategy, B2B Marketing

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📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

On today’s show:

Google quietly rolled out a beta test in Google Search Console that surfaces social channels alongside traditional web metrics. While it may look like a small reporting change, it signals a broader shift in how Google defines discovery, visibility, and authority — and why AI systems surface brands the way they do.

In this episode:

• What the new Google Search Console beta reveals about how search visibility is evolving
• Why surfacing social channels inside Search Console is more than a feature update
• How this change aligns Google’s measurement systems with how AI answer engines already work
• Why brands can appear in AI answers without ranking traditionally — and vice versa
• How AI systems evaluate influence across websites, social platforms, and creators
• How this update maps directly to the FSA Framework (Freshness, Structure, Authority)
• What marketers should take from this shift as they plan content and visibility strategies for 2026

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Do you like this podcast? You’ll love the newsletter.
Join the weekly 3-2-1 on AI search + marketing: subscribe

In today’s episode of Found in AI, I sit down with Pat Reinhart of Conductor to unpack why AI search isn’t just changing SEO — it’s revealing which strategies were never built to last in the first place.

We talk about why “ranking in ChatGPT” isn’t a real concept, how AI search actually evaluates trust and authority, and what marketers need to rethink as visibility shifts from keywords to share of voice.

We cover:

• Why AI search isn’t SEO in disguise — and where the fundamentals truly diverge
• Why share of voice matters more than rankings in LLM-driven search
• How brand mentions, citations, and sentiment influence AI visibility
• Why gaming the system works less — and reputation works more
• How marketers should think about ChatGPT, Gemini, and other models without chasing every engine
• What signals actually help brands earn trust inside AI-generated answers

If you’re questioning old SEO playbooks, seeing traffic patterns change, or trying to plan a durable strategy for 2026, this episode will help you separate what still works from what AI is actively devaluing.

📌 Mentioned in this episode:

• AI share of voice vs. traditional rankings
• Brand authority, citations, and sentiment in AI search
• ChatGPT, Gemini, and Perplexity — and where volume really lives
• Why reputation beats manipulation in LLM visibility
• Preparing your content strategy for AI-driven search behavior

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Keywords: AI Search, AI Share of Voice, SEO, AEO, Answer Engine Optimization, Generative Engine Optimization, GEO, Brand Authority, Content Strategy, B2B Marketing, Conductor

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📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

On today’s show:

For years, we’ve treated domain authority as a permanent advantage in search. But inside AI-powered systems like Google Gemini and Perplexity, authority is being reassessed continuously. And it's based on freshness, structure, and how well the content matches the user's intent in the moment.

In this episode, I’m walking through a real-world case study where a single content update optimized specifically for AI search displaced legacy SEO publishers in under 96 hours.

Think of this as an audio case study on how AI systems actually choose sources — and what that means for staying visible as search behavior changes.

In this episode:

• Why domain authority alone is no longer a reliable safety net in AI-generated answers
• How one content update led to a 96-hour shift in AI Share of Voice
• What AI Share of Voice (AI SoV) measures, and why it behaves differently from keyword rankings
• How AI search creates a winner-take-most dynamic around a primary source
• Why legacy publishers weren’t penalized — they were simply outcompeted
• How the FSA Framework (Freshness, Structure, Authority) aligns with how LLMs evaluate content
• Why SEO still matters, but needs to be paired with a structure that AI systems can interpret
• What this case study signals for Series A, Series B, and enterprise teams heading into 2026

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/