We're exploring why most businesses are getting video marketing completely wrong - and what actually works.

With AI-generated content flooding social feeds and authentic connection becoming harder to find, understanding how to use video strategically (not just creating pretty content) has never been more crucial for your marketing.

It isn't about perfect production or expensive equipment - it's about genuine storytelling that actually drives business outcomes rather than just looking good.

In this episode, I sit down with Andrea Bozzi from Likuid Media to dig into the world of video marketing, exploring:

- The exact framework for batch recording content without feeling awkward on camera

- How one painting business increased organic traffic by 56% and inquiries by 70% using embedded video

- Why your "boring" business actually has compelling stories to tell (yes, even if you're a plumber)

- AI-generated video content versus authentic, imperfect human presence

**This episode was originally recorded and aired on the Most FM Business Hour sponsored by GQ Lawyers. Listen LIVE each Monday at 10am on the Most FM**

37% of consumers now start their searches with AI tools like ChatGPT instead of going straight to Google.

That's a big shift in how people discover businesses - and most business owners have no idea what AI is saying about them.

With AI becoming the first filter in customer discovery, understanding where you show up (or don't) has never been more important for your marketing strategy.

I think there's a new layer sitting outside Google's "Messy Middle" - I'm calling it The Decision Zone - and it's where your customers are forming their initial shortlist before they even hit a search engine.

In this episode, we explore:

- What "The Decision Zone" is and why it matters for your business

- The latest research on AI search behaviour (and what 47% of consumers say about AI and brand trust)

- How customer discovery has shifted from keywords to conversations

- Why less than 25% of AI citations come from your own website

- Practical steps to audit and improve your visibility in AI tools

Whether you're a business owner trying to understand how customers find you, or a marketing lead figuring out where to focus your efforts, this episode will help you understand the new first impression your business is making - before anyone even visits your website.

We're back for 2026!

And today's episode we unpack advertising in the age of AI! With OpenAI announcing ads in ChatGPT and Google already running ads in AI Overviews and AI Mode, understanding how to show up in AI-generated answers has never been more important for your marketing strategy.

My key insight? No amount of ad budget fixes invisible!

In this episode, we dive into:

- Why AI search ads are fundamentally different to traditional search advertising

- How AI models decide which brands to mention (and which to ignore)

- The trust signals that actually matter like Google reviews, testimonials, and getting others to talk about you

- How to audit your AI visibility right now before ads roll out in NZ and Australia