Stop Being Perfect on Camera: Andrea Bozzi on Authentic Video That Converts
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Stop Being Perfect on Camera: Andrea Bozzi on Authentic Video That Converts
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We're exploring why most businesses are getting video marketing completely wrong - and what actually works.
With AI-generated content flooding social feeds and authentic connection becoming harder to find, understanding how to use video strategically (not just creating pretty content) has never been more crucial for your marketing.
It isn't about perfect production or expensive equipment - it's about genuine storytelling that actually drives business outcomes rather than just looking good.
In this episode, I sit down with Andrea Bozzi from Likuid Media to dig into the world of video marketing, exploring:
- The exact framework for batch recording content without feeling awkward on camera
- How one painting business increased organic traffic by 56% and inquiries by 70% using embedded video
- Why your "boring" business actually has compelling stories to tell (yes, even if you're a plumber)
- AI-generated video content versus authentic, imperfect human presence
**This episode was originally recorded and aired on the Most FM Business Hour sponsored by GQ Lawyers. Listen LIVE each Monday at 10am on the Most FM**