Exhibitors will shift tens of millions of Euros and Dollars away from space sales over the next three years, according to data from my latest report. This week: A look at where they go, and what other revenue channels organisers plan to grow instead. It's in the data from the new report I am releasing this week in time for the UFI Global Congress.

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.

Membership fees are a thorny issue for every senior association executive - after all, the members ultimately are your employer. This week: Why and how PCMA is increasing fees, and their relevance for this U.S. association that sees membership as just one element in “a broader ecosystem of monetizable connections”.

Also: A preview of a my new "5S Model of Organiser Sales Segmentation". Tens of millions of euros of exhibition organiser sales are shifting away from square meter sales in the next years, I have analysed where they are going.

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.

The change process in Germany, one of the world's most powerful trade show markets, is picking up speed. And different Messes pick different ways to deal with challenges in their portfolios at home. This week: The story behind the new Messe München / Raccoon Media Group Joint Venture for ISPO, and Messe Frankfurt's way to consolidate weak show brands (back) into stronger ones.

This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058

This podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.