The Challenges of Association Membership Pricing
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The Challenges of Association Membership Pricing
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Membership fees are a thorny issue for every senior association executive - after all, the members ultimately are your employer. This week: Why and how PCMA is increasing fees, and their relevance for this U.S. association that sees membership as just one element in “a broader ecosystem of monetizable connections”.
Also: A preview of a my new "5S Model of Organiser Sales Segmentation". Tens of millions of euros of exhibition organiser sales are shifting away from square meter sales in the next years, I have analysed where they are going.
This podcast is based on Kai Hattendorf's newsletter - you can subscribe to it here: https://www.linkedin.com/newsletters/7281653665436717058
This podcast is auto-generated by AI using NotebookLM. Any interpretation of the original newsletter content is done by the platform.