Episodi

  • Sarah Cascone: CMO at Appriss Retail on Building Agile Marketing Teams, AI Teammates and the Future of Personalization in Retail
    Dec 16 2025

    On this episode of Embracing Erosion, Devon sits down with Sarah Cascone, the Chief Marketing Officer at Appriss Retail and former VP of Marketing at Bluecore, where she helped scale the company from startup to industry leader.

    In this conversation, they explored what it takes to lead marketing in a constantly evolving landscape — from scaling startups to transforming enterprise organizations. We talked about the traits that define great modern marketers, how she’s rebuilding the Appriss Retail marketing function with agility and AI at the core, and why she believes critical thinking will be the next must-have skill for every marketer. Enjoy the conversation!

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    36 min
  • Molly Chapman: Senior Associate of Product Marketing at Apax Partners on Product Marketing Inside Private Equity, Driving Go-to-Market in the First 100 Days, and the Future of PMM
    Dec 1 2025

    On this episode of Embracing Erosion, Devon sits down with Molly Chapman, Senior Associate of Product Marketing at Apax Partners. Molly’s career spans both agency and in-house roles across industries like travel, and financial services — from shaping campaigns at STA Travel, to leading product marketing and GTM strategy at Moorepay, and now advising a diverse portfolio of companies within one of the world’s leading private equity firms.

    In their conversation, they discuss how she guides portfolio teams without owning their strategy, what product marketing looks like in a PE context, and how the discipline itself is evolving — both inside traditional tech companies and beyond. Enjoy the conversation!

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    30 min
  • Evan Goldberg: VP of Product Marketing at LastPass on AI’s Impact on Cybersecurity, The Future of Digital Risk Protection, and What Defines Great PMM Leadership
    Nov 17 2025

    On this episode of Embracing Erosion, Devon sits down with Evan Goldberg, the Vice President of Product Marketing at LastPass. Evan’s spent over 20 years leading go-to-market and product marketing teams across cybersecurity and SaaS.

    In their conversation, they discuss how cybersecurity marketing is evolving in an AI-driven world, including the tension between productivity and protection, and how AI is reshaping both attack and defense. They also explored emerging trends like digital risk protection, compliance automation, and the future of executive cyber defense.

    Evan shared his perspective on what makes for a great PMM leader, how to diagnose the health of a GTM org, and why curiosity and candor are critical to developing world-class teams. Enjoy the conversation!

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    50 min
  • Jason Oakley: Founder of Productive PMM & DemoDash on Lean PMM Teams, The Rise of Interactive Demos, and How to Scale Impact Without Burning Out
    Nov 3 2025

    On this episode of Embracing Erosion, Devon sits down with Jason Oakley. Jason is an experienced product marketer, coach, and entrepreneur, recently recognized as a top 100 product marketing influencer. He’s the founder of Productive PMM, where he provides tools, coaching, and inspiration to help founding and solo PMMs deliver meaningful impact without burning out. He’s also the cofounder of DemoDash, an interactive demo agency focused exclusively on Navattic customers, helping SaaS companies turn product demos into one of their most effective go-to-market assets.

    In their conversation, they discussed what Jason is hearing from PMMs navigating leaner teams and tighter budgets, how interactive demos are evolving as a GTM advantage, the systems and frameworks he’s built through Productive PMM to help solo PMMs scale without burning out, and much more. Enjoy the conversation!

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    45 min
  • Rebecca Geraghty: Publicis SVP on Finding Your PMM Superpower, Leading with Clarity, and Why Great Demos Still Matter
    Oct 20 2025

    On this episode of Embracing Erosion, Devon sits down with Rebecca Geraghty, the Senior Vice President of Product Marketing at Publicis Media, where she leads the product marketing department and serves as a key member of the leadership team.

    In their conversation, they discussed Rebecca’s decade-long journey in product marketing — from aerospace and hardware to startups and agencies — and how she’s learned to translate complex technology into compelling stories. She shared insights on finding your “superpower” as a PMM, leading with clarity, balancing management and mentorship, the art of a great demo, and how she’s navigated growth and impostor syndrome throughout her career. Enjoy the conversation!

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    39 min
  • Ryan Walker: Boeing Digital Marketing Leader on GTM Transformation, Lessons from Reddit & TikTok, and What PMMs Need to Unlearn
    Sep 22 2025

    On this episode of Embracing Erosion, Devon sits down with Ryan Walker. Ryan is a global marketing, product, and growth executive with over 15 years of experience scaling iconic B2B and B2C platforms—from Meta and TikTok to Reddit and now Boeing.

    In their conversation, they discussed aligning teams at scale, preparing for IPOs, navigating regulatory pressure, why alignment, velocity and transparent are key to transformation, and what PMMs need to unlearn to lead in the next decade. Enjoy the conversation!

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    31 min
  • Suyog Deshpande: Webless Co-Founder & CEO on Building an LLM-Native Web, Lessons from Enterprise Tech, and the Future of Agentic Discovery
    Aug 25 2025

    On this episode of Embracing Erosion, Devon sits down with Suyog Deshpande, the Co-Founder and CEO of Webless. Before starting this company, Suyog spent years at some of the most respected names in enterprise tech - Amplitude, Salesforce, and Samsara - helping shape products and go-to-market strategies at scale as a product marketing leader.

    In their conversation, they explored what an LLM-native web might actually look like in practice—how companies should think about becoming “LLM-ready,” what metrics will matter in a world beyond pageviews and clicks, and how safety and trust need to be built into agent-driven experiences. Suyog also shared lessons from his time in “big tech” that inform how he’s approaching this transformation, and we talked about the roadblocks and signals that will determine whether this shift takes hold. Enjoy the conversation!

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    33 min
  • Rebecca Shaddix: PMM Leader & Time Billionaires Host on Reclaiming Time, Scaling Teams & Messaging in High-Trust Markets
    Aug 11 2025

    On this episode of Embracing Erosion, Devon sits down with Rebecca Shaddix. Rebecca is a seasoned product marketing leader with experience at companies like Garner Health, 15Five, and GoGuardian.

    They discuss reclaiming time, leading through scale, and how funding models shape go-to-market. Rebecca also shared lessons from high-trust industries, nonprofit leadership, and what to do when you feel off-track - despite doing everything “right". Enjoy the conversation!

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    47 min