Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers copertina

Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers

Di: Dr. Ayebanoa Sapphire Benwari
Ascolta gratuitamente

Offerte di stagione | 0,99 €/mese per i primi 3 mesi

A seguire 9,99 €/mese – si applicano condizioni. Puoi disdire mensilmente.
Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns. What we’ve tried that worked and didn’t work. Instead of thinking it and testing it alone, we also share it. From welcome sequences to sales campaigns, list growth strategies, and more, we test ideas, break down results, and spill the tea. Come join us behind the scenes.© 2025 Email Marketing Experiments 🧪 | Think It. Test It. Share It Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • #71: Black Friday Email Marketing Strategy: The Double Promo Strategy That Generated $22K in Email Revenue with Nicholate Osinachi

    #71: Black Friday Email Marketing Strategy: The Double Promo Strategy That Generated $22K in Email Revenue with Nicholate Osinachi
    Oct 12 2026

    During Black Friday, you are not just competing for attention. You are competing for wallet priority and everyone from your direct competitors to completely unrelated brands is trying to get there first.

    Nicholate Osinachi , email marketing specialist and the Copywriting Duchess discovered a strategy from legendary copywriter Alen Sultanic that completely changed how she approaches holiday sales. The Double Promo Technique. Two promos. One hidden. One official. And a psychology so simple it feels almost too easy.

    She applied it for a client's Black Friday campaign and closed the month at $22,170 from email revenue alone , 57% of the brand's total revenue for that month, with the majority coming directly from the double promo campaigns.

    In this episode, she breaks it all down,every email, every subject line, every psychological lever , so you can run it yourself before the next big sale.

    INSIDE THIS EPISODE

    1. Why Black Friday email marketing is about wallet priority, not just open rates

    2. How she transitioned into copywriting and Email Marketing

    3. What the Double Promo Technique is and how running a hidden sale before the official one changes everything

    4. The "early testers" psychology that replaces resistance and urgency with curiosity and participation

    5. The exact email structure: four emails, two offers, and a subject line that starts with "Can you help me test this please?"

    6. How to make the strategy feel completely authentic even if you do not have a real technical glitch to test

    7. Why longer spacing between the two promos produces better aggregate results

    8. How the first two days of the early testers campaign outperformed every single email from the previous month

    9. What she would do differently if she ran it again and the one timing mistake most people make

    10. How to apply this technique beyond Black Friday to any holiday or seasonal sale

    GUEST RESOURCES

    Guest: Nicholate Osinachi (The Copywriting Duchess)

    Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena

    EPISODE TIMELINE ⏱️

    [00:44] – Introduction: who Nicholate is, what she does and who she works with

    [05:10] – Open Rates Confession: the deliverability crisis that almost cost her a client's entire list

    [07:58] – Introducing the Double Promo Technique and how Nicholate discovered Alen Sultanic

    [11:11] – What the Double Promo Technique actually is, explained simply

    [12:12] – The psychology behind it: replacing resistance and urgency with curiosity

    [15:13] – How the client's real website migration made the strategy feel completely authentic

    [17:06] – How to structure the "early testers" promo email sequence

    [18:16] – The timing: November 13-16 for the early testers, November 22-29 for Black Friday

    [19:34] – Who received the early testers promo and the psychology of "special selection"

    [21:55] – How the two offers were structured across four emails

    [27:02] – The results: $22,170 from email alone, 57% of total brand revenue for November

    [28:05] – How the campaign skyrocketed existing email flows and automation performance

    [29:58] – What she would do differently: start earlier and give more space between promo

    [36:51] – Her top 3 tips for having a successful Black Friday and Cyber Monday campaign

    [38:32] – How to apply the Double Promo Technique to any holiday sale beyond Black Friday

    CONNECT WITH US

    Instagram: https://www.instagram.com/dr.sapphire_/

    LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

    Threads: https://www.threads.com/@dr.sapphire_

    LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

    Website: https://sapphirelearninghub.com/
    Mostra di più Mostra meno
    51 min
  • #70: How I Taught AI to Write Better Emails by Setting a Clear Standard Without Line-Editing Every Draft with Meera Kothand

    #70: How I Taught AI to Write Better Emails by Setting a Clear Standard Without Line-Editing Every Draft with Meera Kothand
    Oct 5 2026

    Most people use AI for email marketing the wrong way , throwing a prompt at it and hoping for the best. Meera Kothand, AI marketing systems strategist and author of over 10 self-published books with thousands of copies sold, built a completely different system.

    In this episode, she walks through the end-to-end AI workflow she uses to generate email ideas, interview herself, evaluate drafts, and send emails that still sound like her ,in half the time it used to take. Including an AI agent named Rita who reviews her work before it ever reaches her audience.

    If you want to use AI for email marketing without losing your voice, your edge, or your humanity , this episode will completely change how you think about it.

    INSIDE THIS EPISODE

    1. How Meera went from a $2.99 Amazon book to building an email list of right-fit clients who pay thousands

    2. Why she calls email marketing the number one home base and primary conversion tool in her business

    3. The Open Rates Confession that every AI user needs to hear and the simple fix that saves hours

    4. What a signal library is and how it solves the "I have no email ideas" problem forever

    5. The 3-lens AI interview framework: story miner, systems extractor, and skeptical subscriber

    6. The scoring rubric that evaluates every email draft before it reaches your audience

    7. Meet Rita , the independent reviewer agent who checks your work so you do not have to

    8. Why AI does not remove the human element and what you have to do to keep it in

    9. The two email marketing myths Meera wants to bust about welcome sequences

    10. How to use AI to monitor email marketing laws and regulations without spending hours researching

    GUEST RESOURCES

    Guest: Meera Kothand

    YouTube: https://www.youtube.com/meerakothand

    Freebie: Newsletter Workflow Starter Kit 👇

    https://meera.email/aiworkflow

    Free Bonus: Email Workflow Finder👇

    https://deck.meerakothand.com/email-marketing-experiments/

    EPISODE TIMELINE ⏱️

    [00:58] – Introduction: meet Meera Kothand, AI marketing systems strategist

    [02:07] – What AI marketing systems actually means and how it goes beyond just writing prompts

    [03:49] – The $2.99 Amazon book strategy that built her entire email list of right-fit clients

    [06:00] – Email marketing's job description: number one home base and primary conversion tool

    [07:21] – How a health scare led to entrepreneurship and why she almost did not start

    [09:32] – Open Rates Confession: the AI mistake that had her starting from scratch every day

    [11:13] – The signal library: how to never run out of email ideas again

    [12:27] – The 3-lens AI interview framework: story miner, systems extractor, skeptical subscriber

    [13:05] – The scoring rubric that evaluates audience language, opening hooks, and points of view

    [23:21] – Why AI does not kill the human element if you use it as a co-creator, not a replacement

    [25:55] – Meet Rita: the independent reviewer agent who checks every draft before you see it

    [29:48] – The Newsletter Workflow Starter Kit: from idea to send in half the time

    [32:51] – Rapid fire: long emails, emojis in subject lines, and the send time myth

    [33:52] – Two email marketing myths busted: welcome sequences are not just for nurturing

    [40:53] – How to use AI to monitor email marketing regulations without overwhelm

    CONNECT WITH US

    Instagram: https://www.instagram.com/dr.sapphire_/

    LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

    Threads: https://www.threads.com/@dr.sapphire_

    LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

    Website: https://sapphirelearninghub.com/

    Mentioned in this episode:

    Freebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service

    Freebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service
    Mostra di più Mostra meno
    43 min
  • #69: Email Marketing for Creators: How to Build an Audience You Actually Own with Lydia George

    #69: Email Marketing for Creators: How to Build an Audience You Actually Own with Lydia George
    Sep 28 2026
    You have thousands of followers on Instagram. Hundreds of subscribers on YouTube. A growing LinkedIn newsletter. But if those platforms disappeared tomorrow, what would you have left?Lydia George , digital strategist, senior social media professional at Selar, and one of the sharpest voices in the creator economy says the answer is simple: your email list. It is the only place where you truly own your audience, can take them with you anywhere, and can scale without showing up every single day.In this episode, Lydia breaks down why email is the most underrated asset in a creator's business and what African business owners specifically are getting wrong about it.INSIDE THIS EPISODE1. Why Lydia calls email marketing the "chief community builder" and how it creates a different kind of relationship than social media ever can2. How email marketing is a form of ownership and scalable IP that most creators are sleeping on3. Why Substack is closer to a real email tool than most people realise and why LinkedIn newsletters are a trap4. The missing link mistake that became one of Lydia's most opened campaigns ever5. Why social media feels shiny and email feels boring and why that is actually good news for email marketers6. How to blend personal vulnerability with product promotion to write emails people actually feel7. Why African businesses are struggling with email and what the data about Africans and subscriptions actually shows8. The bold creative email stunt by Chocolate City that generated massive open rates and the legal risk to watch out for9. Why you should never use email only to sell and what to do instead to protect your deliverability and reputation10. Rapid fire questions: The Best type of emails she likes,what makes her open emails, how email for software different from emails for creators, email myth she'll like to break.GUEST RESOURCESGuest: Lydia GeorgeInstagram: https://www.instagram.com/lydiacgeorge?stkn=MXYza3o5YWNhdzB6LinkedIn: https://www.linkedin.com/in/lydiacgeorge?originalSubdomain=ngSubstack: https://thesocialdive.substack.com/Free Gift: Social Dive Lead Magnet ,a short guide on the mindset shifts, career steps, and advice from scaled professionals to help social media professionals level up their careers. Click here to get it👉 https://socialdive.selar.com/beyondthealgorithmState of Email Marketing in Africa shares your experience and helps shape the report. Click here to get the link 👉 https://sapphirelearninghub.com/survey/EPISODE TIMELINE ⏱️[00:54] – Introduction: meet Lydia George, digital strategist and senior social media professional at Selar[05:17] – If email had a job description: Lydia calls it "chief community builder" and explains why[06:16] – What it means when your subscribers expect to hear from you and what that builds over time[08:36] – Lydia's first email campaign: a Mailchimp experiment that started everything[09:35] – The Women's Day campaign that reached 100,000 to 200,000 users and why it worked[11:25] – Why every email , corporate or personal ,must sound like a real human being[13:47] – Open Rates Confession: the missing link mistake that made Lydia want to cry[15:33] – How she turned the mistake into one of her most successful campaigns using humor[18:31] – Email marketing is a form of ownership: the scalable IP argument creators need to hear[23:01] – Why business owners prefer social media over email and the misconception driving it[24:42] – Substack vs LinkedIn newsletter vs traditional email service providers[40:17] – How to blend vulnerability with promotion to write emails that convert[42:18] – Why only emailing when you want to sell is killing your deliverability and your reputation[46:26] – What African businesses are getting wrong about email design and subject lines[55:08] – About the State of Email Marketing Report in Africa and what Lydia's hypothesis on the report[56:03] – The Chocolate City email stunt that generated massive opens and the legal caveat[01:02:37] – About her Social Dive lead magnetCONNECT WITH USInstagram: https://www.instagram.com/dr.sapphire_/LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/Threads: https://www.threads.com/@dr.sapphire_LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/Website: https://sapphirelearninghub.com/Mentioned in this episode:Our Services - Work with MeFreebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service
    Mostra di più Mostra meno
    1 ora e 9 min
adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione