E46 - Manipulation in marketing copertina

E46 - Manipulation in marketing

E46 - Manipulation in marketing

Ascolta gratuitamente

Vedi i dettagli del titolo

Offerte di stagione | 0,99 €/mese per i primi 3 mesi

A seguire 9,99 €/mese – si applicano condizioni. Puoi disdire mensilmente.
In this podcast, Carlos Velasco interviews Maria Arango-Kure about her work on manipulation in marketing. This interview is based on this article: Arango-Kure, M., & Garz, M. (2025). Manipulation: An integrative framework of unethical influence in marketing. Journal of Business Research, 197, 115476.

Hosted on Acast. See acast.com/privacy for more information.

adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione