A $500,000 house costs $1.2 million. And the industry telling you "don't worry about the rate" earns a commission every time you don't do the math. In this episode, we trace the money from your monthly payment to a $21 trillion industry that profits from your confusion, and show you exactly how "just one percent" translates to six figures.

From loot boxes in video games to betting on celebrity divorces, the gambling industry has trapped us all. In this video, I expose how sports betting apps and gaming companies use the same psychological tricks to empty your wallet.If you or someone you know is struggling with gambling addiction:National Problem Gambling Helpline: 1-800-522-4700 (call or text, 24/7)National Council on Problem Gambling: https://www.ncpgambling.org

How a $400-billion industry manufactures millionaires out of your tuition payments.

• Rich Dad Poor Dad — background and sales figures: Wikipedia (Robert Kiyosaki); nearly 40 million copies sold as of 2017. Kiyosaki described his books as "advertisements for his higher-priced seminars."
• Rich Global LLC bankruptcy: Public bankruptcy filing, 2012. $26M in liabilities, $1.8M in assets. Ordered to pay $23.7M to The Learning Annex.
• Robert Kiyosaki — Ohio State warning: Ohio Division of Real Estate and Professional Licensing issued a 2007 statement warning against illegal methods in Kiyosaki's seminars.
• Robert Kiyosaki — class action suit and CBC/WTAE investigations: Documented in Wikipedia and investigative reporting by CBC Canada and WTAE-TV.
• The 4-Hour Work Week — info product advocacy: Tim Ferriss, "The 4-Hour Work Week" (2007). Chapter on "Income Autopilot" — claimed info products had markups of "20-50x."
• Online learning market size: Global Market Insights (2023): $399B in 2022, projected $764B by 2030 at 14% CAGR. Grand View Research: $299.7B in 2024, projected $842.6B by 2030.
• Course completion rates — median 12.6%: Jordan K. (2015). "Massive Open Online Course Completion Rates Revisited." International Review of Research in Open and Distributed Learning. 221 courses, completion range 0.7%–52.1%, median 12.6%.
• Course completion 5–15% range: Multiple sources including Coursera and edX platform data. LearnStream (2025) analysis: 10–20% for self-paced paid programs.
• FTC v. Lurn (Anik Singal): FTC action, September 2023. $2.5M settlement. "Very few, if any consumers actually made money." Lurn received FTC Notice of Penalty Offenses in 2021 and continued deceptive practices.
• FTC v. IM Mastery Academy ($1.2B): FTC and Nevada AG, May 2025. 60% of customers stopped paying within one month, 90% dropped within six months. "Trainers" were salespeople without credentials.
• FTC v. RagingBull.com / Kyle Dennis: FTC, September 2023. Over $40M in consumer losses, Dennis personally pocketed $13.6M.
• FTC v. Online Trading Academy: FTC, February 2020 / September 2020 settlement. $370M+ in revenue. Company's own surveys showed most purchasers made little to no money. Instructors admitted they didn't make significant money trading.
• Growth Cave — $50M from consumers: FTC complaint; federal court temporarily halted operations.
• Ecommerce Empire Builders: FTC complaint; owner Peter Prusinowski banned from selling business opportunities, May 2025.
• FTC Bogus Money-Making Claims Rulemaking (ANPR): FTC, February 2022. Launched proceeding targeting false earnings claims by MLMs, for-profit colleges, and gig platforms.
• FTC MLM Income Disclosure Report (70 companies): FTC Staff Report, September 2024. Most participants earned $1,000 or less per year (<$84/month). In 17+ MLMs, most participants earned nothing. Statements emphasized high earners while omitting non-earners and expenses.
• 99% of MLM participants lose money: FTC analysis (2018/2024), widely cited. Jon M. Taylor, Ph.D., "MLM's Abysmal Numbers" — submitted to FTC as public comment.
• Global MLM market — $190B: Market research estimates, 2024. Over 102 million participants worldwide. Women: 75% of participants.
• Guru funnel methodology / fake lifestyle marketing: Will Patrick, "A Plague of Gurus" (investigative article); Multiple Medium investigative pieces on the course-to-course pipeline.

How cereal companies funded the research that shaped your morning routine for decades.

Sources & References

• "Breakfast is the most important meal" origin — 1944 Grape-Nuts campaign: General Foods "Eat a Good Breakfast — Do a Better Job" campaign. Documented in The Atlantic, Priceonomics, and multiple food history sources.
• John Harvey Kellogg / anti-masturbation cereal: Widely documented in Kellogg biographies and food history — Heather Arndt Anderson, "Breakfast: A History" (2013); Abigail Carroll, "The Invention of the American Meal."
• No evidence breakfast promotes weight loss — BMJ 2019 meta-analysis: Sievert K, Hussain SM, Page MJ, et al. "Effect of breakfast on weight and energy intake: systematic review and meta-analysis of randomised controlled trials." BMJ 2019;364:l42. Monash University, Melbourne.
• +260 calories/day for breakfast eaters: BMJ 2019 meta-analysis (above). Mean difference 259.79 kcal/day (95% CI 78.87 to 440.71).
• Breakfast skippers weighed ~1 lb less: BMJ 2019 meta-analysis (above). Mean difference 0.44 kg (95% CI 0.07 to 0.82).
• Dr. Flavia Cicuttini quote ("never made sense"): Nature Reviews Endocrinology, February 2019. Commentary on the BMJ meta-analysis.
• Tim Spector editorial on individual preferences: Linked BMJ editorial accompanying the 2019 meta-analysis.
• Kellogg-funded breakfast research: Vox investigation into breakfast research funding. Marion Nestle, Food Politics (NYU). Multiple documented instances of Kellogg-funded observational studies concluding breakfast aids weight management.
• General Mills / Kellogg cereal study — "interpretation bias": Marion Nestle, Food Politics — analysis of Bell Institute-funded cereal study with favorable spin on neutral results.
• Kellogg Breakfast Council ($13,000/year, contract terms): Associated Press investigation (2016), reported by STAT News. Dietitians paid, prohibited from working with competitors, required social media promotion.
• Kellogg Breakfast Council academic paper — edited by Kellogg employee: AP investigation (2016). Employee asked for removal of line about sugar limits being "too high."
• Kellogg lobbying USDA / FDA: Multiple reporting sources including My Health Forward, STAT News, and industry disclosures.
• Kellogg's lost UK court case: R (Kellogg Marketing and Sales Company) v Department of Health and Social Care. High Court ruled against Kellogg's challenge to food promotion restrictions. SPECTRUM Consortium analysis, 2022.
• Honey Smacks — 56% sugar by weight, more than a Twinkie: Environmental Working Group analysis of 84 children's cereals. Kellogg's Honey Smacks: 20g sugar vs. Twinkie: 18g sugar per serving.
• 44 children's cereals have more sugar than 3 Chips Ahoy cookies: EWG analysis (above).
• 10 lbs of sugar per year from daily cereal: EWG analysis of 1,556 cereals (2014). Based on actual serving sizes, not manufacturer-listed portions.
• Breakfast cereals = 5th highest source of added sugar in children under 8: EWG citing Reedy and Krebs-Smith 2010; Slining and Popkin 2013.
• Breakfast history (Romans, Native Americans, medieval Europe): Abigail Carroll, "The Invention of the American Meal"; Heather Arndt Anderson, "Breakfast: A History"; Caroline Yeldham (food historian).
• Global breakfast cereal market (~$58B+): Market research estimates, 2024–2025.
• Kellogg's $1.4B profit: Kellogg Company financial reports, 2019.

Your Body Doesn't Need a Cleanse. It Needs You to Stop Falling for This. The $65 billion lie that your organs aren't good enough.

Show Sources and References:

• Market size ($65B+): Grand View Research (2024), Straits Research (2025), 360iResearch (2025) — estimates range from $38B to $70B depending on scope; $65B is a defensible midpoint across multiple reports
• "No clinical evidence": Johns Hopkins Medicine — "Detoxing Your Liver: Fact Versus Fiction" (Tinsay Woreta, M.D., hepatologist)
• "Very little clinical evidence": Harvard Medical School — "The Dubious Practice of Detox" and "Harvard Health Ad Watch: What's Being Cleansed in a Detox Cleanse?" (Robert H. Shmerling, MD)
• "No compelling evidence": 2014 review cited in Texas A&M University health resources — peer-reviewed literature review on detox diets for weight management and toxin elimination
• FDA/FTC enforcement: NCCIH (National Center for Complementary and Integrative Health) — "Detoxes and Cleanses: What You Need To Know"
• Sense About Science / VoYS investigation: "The Detox Dossier" (2009) — investigation of 15 mainstream detox products
• Liver: 500+ functions, 1.4L blood/min: Standard hepatology reference (Baylor Scott & White, Johns Hopkins)
• Kidneys: million nephrons, 150L/day: Standard nephrology reference (NCCIH, WebMD medical review)
• Liver injury from supplements: Johns Hopkins Medicine; The Conversation (Jan 2026) — green tea extract, kava, comfrey, chaparral, turmeric in high doses

• Detox teas = 27% market share: Future Market Insights (2025)
• Detox culture encourages overconsumption: The Conversation (Jan 2026)
• "You feel better because you stopped eating junk": WebMD medical review — liver detox article reviewed by hepatologists