Alcohol is the most normalized drug in America and one of the deadliest.
In this episode of the Do What You Can Live With Podcast, critical care nurse practitioner and author Brandi Mac exposes how the trillion-dollar alcohol industry shaped the language we use around addiction, influenced federal policy, and helped keep alcohol socially acceptable while millions of families quietly suffer.
Alcohol kills an average of 178,000 Americans every year, more than all drug overdoses combined. Yet it remains legal, advertised, and culturally protected. That did not happen by accident.
In this episode, Brandi breaks down how corporate lobbying influenced federal agencies like the Center for Substance Abuse Prevention, why alcohol was intentionally separated from the word "drug," and how terms like substance abuse were shaped by profit, not families, clinicians, or people in recovery.
Backed by peer-reviewed research and decades of frontline ICU experience, this episode connects the dots between policy, stigma, and the invisible grief of loving someone with alcohol use disorder.
In this episode, we cover: -
Why alcohol is classified as a Group 1 carcinogen by the World Health Organization
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How alcohol kills more people than fentanyl, heroin, meth, and cocaine combined
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The role of corporate lobbying in changing federal addiction language
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Why alcohol harm receives a fraction of the funding compared to other diseases
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How the separation of "alcohol and drugs" shaped stigma and shame
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Why families affected by alcoholism are often dismissed and minimized
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What boundaries, love, and clarity look like when the system fails you
Brandi also explores how lobbying dollars dwarfed public health funding, how Big alcohol companies profit off the sickest drinkers, and why harm reduction has worked for drug overdoses but remains taboo when applied to alcohol.
This episode is for parents, partners, siblings, clinicians, and anyone who has been told "it's just alcohol" while watching someone they love disappear.
Because your pain was not imagined.
Your crisis was not invisible by accident.
And you are not wrong for taking it seriously.
📘 Learn more at brandimac.com
📖 Author of Do What You Can Live With