Do This, NOT That: Marketing Tips with Jay Schwedelson copertina

Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson

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A proposito di questo titolo
 Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!© 2026 Do This, NOT That: Marketing Tips with Jay Schwedelson Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • What’s Up THIS WEEK?! 😳50% INCREASE in Engagement by doing this ONE THING! | Ep. 588

    What’s Up THIS WEEK?! 😳50% INCREASE in Engagement by doing this ONE THING! | Ep. 588
    Nov 10 2026

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Check out Jay Schwedelson's new book: Stupider People Have Done It

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    ㅤ

    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    MASSIVE thank you to our Sponsor, CallRail!

    CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

    Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

    If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

    Start a Free Trial Here: https://www.callrail.com/dothis

    ㅤ

    Every December, people can’t stop sharing their Spotify Wrapped, and most brands still act like that moment has nothing to do with them. Jay Schwedelson argues that every brand should have its own Wrapped-style content ready, whether it’s a consumer brand, a nonprofit, or a B2B plumbing supplier. He also shares a few email plays that work better in the next six weeks than at any other time of year, plus a reality check on how many people actually let AI agents run their errands.

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    Best Moments:

    (00:27) Why Spotify Wrapped-style content is the format every brand should be prepping right now

    (01:58) Brands that launched Wrapped content within five days of Spotify saw over 50% higher engagement

    (03:09) Letter format emails to directors and above pull a 28% higher reply rate in early December

    (04:07) “Your VIP status is ending” subject lines lift opens by over 40% with non-engaged subscribers

    (06:04) Out of 320 million Uber trips and orders, only four rides were booked by an AI agent

    (09:27) The 23-year marriage debate over “whup cream” and the word drawer
    Mostra di più Mostra meno
    12 min
  • SPECIAL SERIES ==> 🚫 How an Auto-DM Got Jay Locked Out of Instagram <== | BATHROOM Break #133 COLLAB: The Marketing Millennials + Do This, Not That

    SPECIAL SERIES ==> 🚫 How an Auto-DM Got Jay Locked Out of Instagram <== | BATHROOM Break #133 COLLAB: The Marketing Millennials + Do This, Not That
    Nov 9 2026
    Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤCheck out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤAn Instagram auto-reply that says exactly the wrong thing at exactly the right moment kicks things off, and it only gets messier from there. Jay Schwedelson and Daniel Murray get into why lesser-known holidays might beat Black Friday in the inbox, why every marketer should be poking around personal AI agents right now, and how a routine automation setup got Jay locked out of Instagram. Stick around for a dinner story you won’t be able to unhear.ㅤBest Moments:(00:21) An automated DM replies “Boom, check your inbox” to a listicles joke, and Jay refuses to delete it(01:16) Small Business Saturday, Giving Tuesday, and Green Monday can lift open rates over 20% in the subject line(02:57) Grok Bot, Claude Duet, Dots, and Muse, and why marketers can’t afford to sit these out(04:19) Why AI summaries could knock the subject line down a peg within a year(04:59) Jay got blocked on Instagram over ManyChat, and the native tool that fixed it(07:07) A family dinner ends with a projectile vomit trail through the restaurant
    Mostra di più Mostra meno
    10 min
  • 🔵SPECIAL EPISODE!!🔵REAL Story of GURU Conference being SOLD to Constant Contact w/FRANK VELLA CEO Constant Contact🤝 REAL Story of GURU Conference being SOLD to Constant Contact! | Ep. 586

    🔵SPECIAL EPISODE!!🔵REAL Story of GURU Conference being SOLD to Constant Contact w/FRANK VELLA CEO Constant Contact🤝 REAL Story of GURU Conference being SOLD to Constant Contact! | Ep. 586
    Nov 5 2026

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Check out Jay Schwedelson's new book: Stupider People Have Done It

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    ㅤ

    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

    ㅤ

    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

    ㅤ

    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    Catch CEO of Constant Contact Frank Vella's keynote at GURU Conference, the free virtual email marketing event. Register at guruconference.com.

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    A cold LinkedIn message to a CEO he’d never met ended with Constant Contact acquiring GURU Conference. Jay Schwedelson and Frank Vella retrace how that one note got a reply within an hour and a call within a day, and why the fit felt obvious from the first conversation. Frank also gets candid about who really reads his inbox and where messages from strangers actually get noticed, which is gold for anyone trying to reach a busy executive.

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    Best Moments:

    (01:21) The angry morning after GURU 2025 that led to a cold message to a CEO Jay had never met

    (02:54) An hour later Frank replies, and the two are on a call within 24 hours

    (05:12) Why the tagline “We’ll make you a better marketer” never sat right with Frank

    (09:42) The outreach move that makes a CEO look unresponsive without meaning to

    (11:40) Why LinkedIn notifications get seen long before connection requests do

    (14:12) Frank’s promise that GURU will never turn into a sales pitch
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    16 min
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