Digital Clinic copertina

Digital Clinic

Digital Clinic

Di: Wheelhouse DMG
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The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.Wheelhouse DMG Economia Marketing Marketing e vendite
Episodi
  • Marketing Measurement the CFO Actually Cares About

    Marketing Measurement the CFO Actually Cares About
    Sep 23 2026
    How can marketing leaders move past vanity metrics and build a measurement engine that earns total financial confidence from their CFO? In this episode of The Digital Clinic, Aaron Burnett breaks down how healthcare and MedTech marketers can transform marketing from a perceived cost center into a proven business driver. Featuring insights from past episode guests, including Mari Considine, Mike Julian, Richard Chapman, Kevin Madden, Michael Wiegand, and Paul Weinstein, this compilation episode explores how to construct a privacy-compliant, composable data and reporting infrastructure that connects campaign performance directly to bottom-line profitability . In this episode, you'll learn: • How to align marketing KPIs and custom indices directly with your strategic plan • Why default ad platform metrics prioritize raw clicks over customer starts and CLTV • How Media Mix Modeling (MMM) unlocked a 72% profit increase for a Wheelhouse client • How deflection rates can driving higher-value care completion • How to build a privacy-compliant data warehouse integrating CRM and Salesforce data
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    28 min
  • The Sales Rep That Never Sleeps: Building a 24/7 MedTech Demand Engine

    The Sales Rep That Never Sleeps: Building a 24/7 MedTech Demand Engine
    Sep 9 2026
    How do you build a marketing engine that educates surgeons and drives pipeline 24 hours a day? In this episode of Digital Clinic, Aaron Burnett sits down with veteran medtech marketer Tony Chadwick. Tony discusses his recent success helping Bioventus scale its commercial pipeline from $19 million to over $200 million. He breaks down how to transition from traditional product-pitching to an educational, story-first approach. In this episode, you'll learn: • Why digital marketing acts as a 24/7 sales rep to reach buying committees • How Bioventus scaled its pipeline from $19 million to over $200 million • Why a "teacher first" mindset builds deeper trust with spine surgeons • Why authentic storytelling and video beat generic, AI-generated copy CHAPTERS: 00:00 Welcome 02:28 Bioventus Overview 05:04 Demand Gen Pipeline Growth 07:28 Targeting Surgeons With Proof 10:55 LinkedIn Consistency Playbook 12:49 Ascom Healthcare Smartphone 16:24 Career Path and Skill Stack 20:30 AI in Healthcare Marketing 23:01 Measuring Marketing Impact 25:15 Ultramarathon Mindset 30:38 Future Trends and Closing Connect with Tony Chadwick on LinkedIn: https://www.linkedin.com/in/tonychadwickmba/
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    30 min
  • Real-Time Propensity Modeling: Reclaiming Ad Performance in a Privacy-First Era

    Real-Time Propensity Modeling: Reclaiming Ad Performance in a Privacy-First Era
    Aug 19 2026
    How do you optimize your digital ad platforms when strict healthcare privacy laws block your tracking pixels? In this episode of Digital Clinic, Aaron Burnett sits down with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG. Together, they explore how real-time propensity modeling enables HIPAA-compliant, value-based bidding on platforms like Google and Meta. Michael shares how to bypass slow retroactive audience modeling, protect patient privacy, and feed real-time prediction scores back to your ad networks so you can optimize for higher quality leads. In this episode, you'll learn: • How to calculate a lead's predicted conversion value the second they hit submit • Why local and session storage can keep your data pipeline fully HIPAA-compliant • How to solve for long 180-day MedTech sales cycles inside Google's 90-day signal window • How to set up Google Tag Manager as a private, secure appliance on your own cloud • How a major MedTech client boosted their new customer starts by fifty percent in six months
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    28 min
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