What if every bite of cheap food you eat is secretly costing society triple the price you paid at checkout?

In this eye-opening episode, food systems expert Adele Jones (former Executive Director of the Sustainable Food Trust) pulls back the curtain on the true cost of our food. From soil health and ecosystem collapse to diet-related disease and skyrocketing healthcare costs, Adele explains how we’re already paying the true price of industrial farming. And it’s way more than what we spend at the supermarket!

But it’s not all bad news. Adele lays out a hopeful, inspiring roadmap to a regenerative food system where farmers are rewarded for improving soil, boosting biodiversity, and producing truly nutrient-dense food. We cover groundbreaking concepts like True Cost Accounting, the Global Farm Metric, and why livestock farming might just be part of the solution.

If you’ve ever wondered how to fix food, protect nature, and improve public health all at once: this episode is a must-listen! It’s one of the most mind-expanding conversations we’ve ever had.

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🔍 Topics Covered

• True Cost Accounting: the economic revolution hiding in plain sight

• How food is much more expensive than it seems (but not at the checkout)

• Regenerative agriculture vs. conventional farming

• Why big food companies are (finally) waking up to soil and sustainability

• Livestock farming: villain or ecosystem ally?

• What if we paid farmers for nutrition per hectare instead of yield?

• Feeding Britain regeneratively: is it possible? (Yes!)

• Nutrient density, soil health, and the future of public health

• Lessons from Bhutan: what a happiness-first food system looks like

• The Global Farm Metric: a universal language for farm sustainability

• How to make food and farming a political (and public) priority
  

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Official partner: Soil Capital

-> a company accelerating the regenerative transition by financially rewarding farmers who improve soil health & biodiversity.

https://www.soilcapital.com/

Usefull Links:

• ADELE JONES: https://www.linkedin.com/in/adelejones/

• SUSTAINABLE FOOD TRUST: https://sustainablefoodtrust.org/

• The Hidden Cost of UK FOOD - link

Follow Us

• Instagram: @deep_seed_podcast

• LinkedIn: https://www.linkedin.com/company/deep-seed

• Email: raphael@deepseed.eu

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In one of the driest, most degraded landscapes in Europe, farmer and agroforester Antonio Coelho has built 60 cm of fertile topsoil, raised organic matter to 7.4%, and slashed irrigation by 85% - all in just six years!

In this #REWIND episode, Antonio shares his deeply inspiring journey into entropic agroforestry, a form of regenerative agriculture that mimics forest ecosystems to grow food, restore land, and rebuild water cycles. He explains how complex, layered polycultures can outcompete monocultures - not just ecologically, but economically too - if we shift how we define productivity.

You’ll learn:

• Why dense, multi-species systems don’t compete — they cooperate

• How to retain water and thrive even with 8-month droughts

• What it means to feed the soil first, not just the crop

• Why economic models must account for real planetary costs

• How biomass, pruning, and photosynthesis create energy loops that regenerate land over time

This episode challenges conventional logic about competition, inputs, and profitability — and offers a bold, hopeful vision for the future of farming.

🎧 Tune in now and see why this is Deep Seed’s most-watched episode on YouTube yet. To see Antonio’s farm and the system in action, head to our YouTube channel for the full visual experience.

If you enjoy this episode, leave a rating or share it with someone who still thinks farming in the desert is impossible ❤️

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This episode was made in partnership with Soil Capital - www.soilcapital.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What if you could bring a dead river back to life by working with farmers, not against them?

In this powerful #REWIND episode, Silvia Quarta shares the story of a forgotten valley in one of Europe’s driest regions, where springs stopped flowing, wells ran dry, and the river disappeared. But through radical listening, community trust, and regenerative agriculture, a new vision is starting to emerge.

Rooted in hope, soil, and local food systems.

This episode is about reimagining what rural life can be, and showing that farmers, shepherds, and citizens can become stewards of large-scale ecological restoration.

🌱 Topics covered:

• Community-led ecosystem restoration

• Water retention and soil regeneration

• Rural resilience and land abandonment

• Regenerative agriculture as a water solution

• Local food systems and consumer connection

• Working with farmers to restore landscapes

• Building collective hope in degraded regions

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This episode was made in partnership with Soil Capital ❤️ www.soilcapital.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What if we stopped just talking about regeneration… and started measuring it?

In this #REWIND episode, Peter Fröhlich, engineer, farmer, and co-founder of AgriPurpose, lays out a powerful, outcome-driven approach to regenerative agriculture. No fluff! Just clear, data-informed tools to guide land restoration at scale. Peter explains how satellite data, targeted soil testing, and simple metrics like biomass productivity, plant cover, and input efficiency can help farmers, funders, and policymakers align around real impact — not vague promises.

This is regeneration with roots. Practical, radical, and full of hope.

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🧠 Topics covered:

• Outcome-based regenerative agriculture

• Soil health and biomass productivity

• Remote sensing and satellite measurement

• Regenerative indicators beyond labels

• Ecosystem restoration through data

• Lowering input costs through smarter design

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This episode was made in partnership with Soil Capital, a company accelerating the transition to regenerative agriculture by financially rewarding farmers who improve soil health and biodiversity 💚

www.soilcapital.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

This episode will change the way you think about farming, food, and fairness.

When we talk about regenerative agriculture, we often focus on soil. But what about value? What about money, structure, and power in the food system?

In this #REWIND episode, agronomist and regenerative ag pioneer Nicolas Verschuere unpacks how we can rebuild fair, functional value chains that truly reward farmers without making food more expensive. From launching a barley-to-beer cooperative in Belgium to scaling regenerative grains across Europe, this is a powerful look at what it takes to make regeneration viable and scalable.

If you’ve ever wondered how we connect healthy soil to a healthy economy -> this one’s for you!

🧠 Topics covered in this episode:

• How regenerative farmers can earn more — without consumer prices rising

• Why farmers are paid so little in the current system

• The creation of a cooperative model for regenerative grains

• Building fairer value chains for sustainable agriculture

• Why most “premiums” never reach the farmer

• The role of cooperation, shared infrastructure, and transparency

• What it takes to scale regenerative agriculture in Europe

• The future of supply chains in a regenerative food system

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This episode was made in partnership with Soil Capital - a company accelerating the transition to regenerative agriculture by financially rewarding farmers who regenerate their soil health and biodiversity ❤️

www.soilcapital.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Farmers aren’t the problem... they’re the solution!

In this eye-opening episode, agronomist Nicolas Verschuere dismantles common myths about soil health, tillage, and agrochemicals. He reveals what actually works to make farming more regenerative, resilient, and profitable.

Drawing on decades of hands-on experience with European farmers, he explains why cover crops, minimal disturbance, and smarter input use are not about perfection but about progress. It’s practical, grounded, and surprisingly hopeful. If you’re curious about how we can heal soils without blaming farmers, this is a must-listen.

🧠 Topics covered in this episode:

• The true role of tillage in regenerative agriculture

• Why cover crops are essential for living soils

• How to reduce fertilizers and pesticides without going extreme

• Why the real challenge is complexity, not ideology

• What it takes to support farmers through meaningful change

• The power of diversity and agroecological systems to build resilience

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This episode was made in partnership with Soil Capital - a company accelerating the transition to regenerative agriculture by financially rewarding farmers who regenerate their soil health and biodiversity.

www.soilcapital.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Notre agriculture va droit dans le mur.

C’est ce que rappelle, sans détour, le biologiste et mycologue Marc-André Selosse dans ce #REWIND coup de poing.

Il nous livre un éclairage saisissant sur le coût réel de l’agriculture conventionnelle : dégradation de la santé des sols, explosion des coûts de dépollution de l’eau, perte de matière organique, émissions de CO₂, et dépendance aux engrais chimiques.

Mais il montre aussi qu’un autre chemin est possible — moins coûteux, plus fertile, et plus vivant.

En défendant les pratiques de non-labour, de couvre-sol, ou encore la culture des blés pérennes, il bouscule nos croyances et rappelle que les alternatives existent — et fonctionnent.

🧠 Une masterclass de microbiologie du sol, d’agriculture régénérative, et d’intelligence écologique.

🎯 Thèmes abordés :

• Agriculture régénérative & agriculture de conservation

• Santé des sols & matière organique

• Non-labour et pratiques agricoles durables

• Pollution de l’eau & coût environnemental caché

• Réseaux mycorhiziens & microbiologie du sol

• Histoire et résilience des sols agricoles

🔁 Épisode original complet : https://youtu.be/UVYodvZ8sSU

Episode réalisé en partenariat avec Soil Capital www.soilcapital.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Et si l’agriculture de demain passait par un retour aux racines?

Dans cet épisode, le professeur Marc-André Selosse, biologiste, mycologue et vulgarisateur hors pair, nous emmène dans l’univers fascinant du sol vivant et des réseaux mycorhiziens, ces alliances secrètes entre champignons et racines qui façonnent la fertilité de nos terres.

Avec passion et précision, il nous explique pourquoi la santé des sols est la clé de notre santé à tous, comment l’agriculture conventionnelle a sauvé l’humanité… mais aussi pourquoi elle atteint aujourd’hui ses limites.

Ce n’est pas une leçon de morale. C’est un appel à la lucidité. À la science. Et à la responsabilité collective.

Un épisode indispensable pour comprendre les fondations biologiques de l’agriculture régénérative, de l’agriculture de conservation, et du lien intime entre santé des sols et avenir de l’humanité.

🧠 Thèmes abordés :

• Microbiologie du sol et réseaux mycorhiziens

• Agriculture régénérative vs agriculture conventionnelle

• Pollution, pesticides, engrais et santé humaine

• Couverture végétale, non-labour et pratiques vertueuses

• Rôle des citoyens et des consommateurs dans la transition

🔁 Épisode original complet : https://youtu.be/UVYodvZ8sSU

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Episode réalisé en partenariat avec Soil Capital www.soilcapital.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.