What if every bite of cheap food you eat is secretly costing society triple the price you paid at checkout?

In this eye-opening episode, food systems expert Adele Jones (former Executive Director of the Sustainable Food Trust) pulls back the curtain on the true cost of our food. From soil health and ecosystem collapse to diet-related disease and skyrocketing healthcare costs, Adele explains how we’re already paying the true price of industrial farming. And it’s way more than what we spend at the supermarket!

But it’s not all bad news. Adele lays out a hopeful, inspiring roadmap to a regenerative food system where farmers are rewarded for improving soil, boosting biodiversity, and producing truly nutrient-dense food. We cover groundbreaking concepts like True Cost Accounting, the Global Farm Metric, and why livestock farming might just be part of the solution.

If you’ve ever wondered how to fix food, protect nature, and improve public health all at once: this episode is a must-listen! It’s one of the most mind-expanding conversations we’ve ever had.

⎯⎯⎯

🔍 Topics Covered

• True Cost Accounting: the economic revolution hiding in plain sight

• How food is much more expensive than it seems (but not at the checkout)

• Regenerative agriculture vs. conventional farming

• Why big food companies are (finally) waking up to soil and sustainability

• Livestock farming: villain or ecosystem ally?

• What if we paid farmers for nutrition per hectare instead of yield?

• Feeding Britain regeneratively: is it possible? (Yes!)

• Nutrient density, soil health, and the future of public health

• Lessons from Bhutan: what a happiness-first food system looks like

• The Global Farm Metric: a universal language for farm sustainability

• How to make food and farming a political (and public) priority
  

⎯⎯⎯

Official partner: Soil Capital

-> a company accelerating the regenerative transition by financially rewarding farmers who improve soil health & biodiversity.

https://www.soilcapital.com/

Usefull Links:

• ADELE JONES: https://www.linkedin.com/in/adelejones/

• SUSTAINABLE FOOD TRUST: https://sustainablefoodtrust.org/

• The Hidden Cost of UK FOOD - link

Follow Us

• Instagram: @deep_seed_podcast

• LinkedIn: https://www.linkedin.com/company/deep-seed

• Email: raphael@deepseed.eu

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In one of the driest, most degraded landscapes in Europe, farmer and agroforester Antonio Coelho has built 60 cm of fertile topsoil, raised organic matter to 7.4%, and slashed irrigation by 85% - all in just six years!

In this #REWIND episode, Antonio shares his deeply inspiring journey into entropic agroforestry, a form of regenerative agriculture that mimics forest ecosystems to grow food, restore land, and rebuild water cycles. He explains how complex, layered polycultures can outcompete monocultures - not just ecologically, but economically too - if we shift how we define productivity.

You’ll learn:

• Why dense, multi-species systems don’t compete — they cooperate

• How to retain water and thrive even with 8-month droughts

• What it means to feed the soil first, not just the crop

• Why economic models must account for real planetary costs

• How biomass, pruning, and photosynthesis create energy loops that regenerate land over time

This episode challenges conventional logic about competition, inputs, and profitability — and offers a bold, hopeful vision for the future of farming.

🎧 Tune in now and see why this is Deep Seed’s most-watched episode on YouTube yet. To see Antonio’s farm and the system in action, head to our YouTube channel for the full visual experience.

If you enjoy this episode, leave a rating or share it with someone who still thinks farming in the desert is impossible ❤️

-

This episode was made in partnership with Soil Capital - www.soilcapital.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What if you could bring a dead river back to life by working with farmers, not against them?

In this powerful #REWIND episode, Silvia Quarta shares the story of a forgotten valley in one of Europe’s driest regions, where springs stopped flowing, wells ran dry, and the river disappeared. But through radical listening, community trust, and regenerative agriculture, a new vision is starting to emerge.

Rooted in hope, soil, and local food systems.

This episode is about reimagining what rural life can be, and showing that farmers, shepherds, and citizens can become stewards of large-scale ecological restoration.

🌱 Topics covered:

• Community-led ecosystem restoration

• Water retention and soil regeneration

• Rural resilience and land abandonment

• Regenerative agriculture as a water solution

• Local food systems and consumer connection

• Working with farmers to restore landscapes

• Building collective hope in degraded regions

⸻

This episode was made in partnership with Soil Capital ❤️ www.soilcapital.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.