"I don't have time." "I can't afford it." If you're a coach, you've heard these from clients and prospects, and you've probably said them yourself.

In this Hunch for Lunch episode, Jill Young and Jess Stavem dig into resistance. As enrollment for Coaching Magic YOU-niversity 2027 picks up, they keep hearing the same two sentences from coaches who love the program but can't say yes. They look at the resistance on three levels: in themselves, in coaches, and in the clients coaches serve.

Jill explains why these two phrases feel so final. They lean on resources we've agreed are limited, like twenty-four hours in a day or a set balance in the bank. An unskilled coach takes them at face value and stops inviting. Jess names the hard part of enrollment: honoring someone's boundary while still gently pushing through the resistance. Together they explore how "Say more about that" opens a door that "Tell me more" can sometimes close. They also look at the ego, not as arrogance but as the part of us that protects us from pain and keeps us safe in our own comfort prison.

From there, Jill brings in Steve Chandler's reframe. When someone says they don't have time or can't afford it, the first place to look is that they don't want to. That rarely means they don't want to be a better coach. Usually it means they don't want to do the inner work, sit with their resistance, or go back to a beginner's mind. Jill also shares practical tools coaches can offer clients: setting real priorities, building time discipline, and finding the "leaky pail" where time and money quietly slip away. She tells the story of saving for a high-fee coach she really wanted to work with, a goal she reached in four months without giving anything up. She also shares the story of a coach who noticed her own "I can't afford it" talk, said yes to her own growth, and signed three new clients in three days.

The conversation then widens to two big questions. Why isn't everyone getting coached? And why do so many talented coaches struggle to build thriving practices? Jill's answer is that it's scary, and it takes courage. She describes coaching as a kind of calling that pulls people in before they know what they're signing up for, and she argues that the business side gets much easier with a mentor who is just one step ahead of you. Jess adds a reminder from Jill's latest blog: readiness is a byproduct of the work, not a prerequisite. Jill closes with a moving story about being seen and called forth by a fellow coach, and an invitation to move through the resistance together.

Learn more at https://jillyoung.com/youniversity/

P.S. Remember, you are magic!

In this episode of Coaching Magic, Jill Young welcomes Carolyn Freyer-Jones — masterful coach, author of Total Coaching Success, and founder of a coaching school built on the same principles. The conversation opens with a simple four-word thread Jill pulled from Carolyn's book: slow down and serve — and the two spend the rest of the episode unpacking just how much lives inside that phrase.

Carolyn introduces the idea that everything in our lives, we create, promote, or allow — a reframe that turns a packed calendar from something that "happens to us" into something we're actively authoring. From there, the conversation moves into the difference between goal line coaching and soul line coaching, and why coaches who skip their own inner work tend to default to the surface-level goal line, showing up as frustration, victim language, or trouble with enrollment.

Jill and Carolyn dig into what it actually looks like to prepare for a session — not rehearsing notes, but centering: getting quiet, going inside, asking for assistance. They talk about co-creating space with a client rather than simply "holding" space for them, and about the coach's job to get comfortable being uncomfortable — including Carolyn's practice of staying in discomfort just five seconds longer, because it gives the client permission to do the same.

The episode closes with a spontaneous game: a flip through Carolyn's book lands on a chapter about Nancy Klein's Thinking Environment work, and a line that stops both of them cold — that jumping in with "may I offer you a thought?" is, in Klein's words, a way of murdering someone else's thinking. Coaches, this one will change how you listen.

Meet Carolyn!

Carolyn Freyer-Jones is a masterful coach and the author of Total Coaching Success. She holds a master's degree in spiritual psychology from the University of Santa Monica, a program she credits as deeply transformative in shaping her understanding of inner work, judgment, and presence. Carolyn runs a coaching school built around the same inside-out philosophy she teaches: that coaches can only take clients where they themselves have gone.

Show Links!

• 🔗 Carolyn's website: carolynfreyerjones.com
• 📖 Carolyn's book, Total Coaching Success: available on Amazon: https://www.amazon.com/dp/1737947528?lv=shuf&channelId=500&plpRedirect=mhFallback
• 📸 Carolyn on Instagram: @CFJcoaching
• ✨ Learn more about Coaching Magic:https://www.jillyoung.com/coaching-magic/youniversity

P.S. Remember, you are magic!

In this episode of Coaching Magic, Jill Young sits down with Trevor Timbeck — coach, author, and self-described lover of language — for a conversation that lives at the intersection of presence, language, and inner work. Together they explore how the words we choose don't just describe our world, they coordinate our behavior and shape our nervous systems in real time.

Trevor introduces the idea of the "widest possible dance floor" — a way of coaching (and living) that lets go of truth, objectivity, and right-vs-wrong in favor of what actually works. He and Jill unpack why appeals to "the truth" so often become the first step toward demanding obedience — and how that same instinct shows up in coaching sessions, in leadership, and even at the family dinner table.

The conversation moves through some of Coaching Magic's core ideas — creating space, sending invitations, and objectives over agenda — and pairs them with Trevor's own language: domains instead of levels, participating instead of creating, and the "agenda-less agenda," where responsibility replaces rigidity. Along the way, Trevor reframes confidence as practice, and fear as something to accept rather than override, describing presence itself as "the most powerful system."

It's a conversation full of what Trevor calls "quake moments" — the phrases that land with enough force to reorganize how you think. Coaches, grab your notebook: this one rewards slow listening.

Meet Trevor!

Trevor Timbeck lives, coaches, and plays at the intersection of love, language, and leadership. He's the author of The Power of Systems, and he loves to walk slowly and listen to the universe.

Trevor's coaching philosophy centers on presence over performance and coordination over control. He prefers language like domains over levels (to avoid hierarchy, which he believes tends to devolve into violence) and talks about participating in rather than creating the people around him. He's known for distinguishing between truth and what's simply coherent or workable — and for treating fear not as something to push through, but something to accept.

Want to find him? He's easy to spot — by his own account, he's the only Trevor Timbeck in the world.

Show Links!

• 🔗 Trevor's website
• 📖 Trevor's books
• 💼 Trevor on LinkedIn
• ✨ Learn more about Coaching Magic

P.S. Remember, you are magic!