Carrot and Stick copertina

Carrot and Stick

Carrot and Stick

Di: OneUp Sales
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Welcome to the Carrot and Stick Podcast, a podcast series where we try to get under the skin of all things sales, management and motivation. Speaking to sales leaders, down to individual salespeople, and everything in between to really understand what makes the wonderful world of sales tick.OneUp Sales Economia Gestione e leadership Management
  • The Death of the Generalist Recruiter | Chris Atiyah, CEO of Engtal
    Apr 2 2026

    Recruitment has always rewarded specialists — but how do you stay niche when you're scaling across multiple markets? On this episode of Carrot & Stick, host Derry Holt sits down with Chris Atiyah, CEO and Co-founder of Engtal — a Chicago-based firm that has scaled to 50 people across three specialist brands with zero attrition in over eight months.

    Chris shares his journey from Portsmouth to the Midwest and how a relentless focus on the right people, the right markets, and the right technology has built one of recruitment's most quietly impressive businesses.

    If you want to know what a successful, AI-enabled recruitment business looks like in practice, this episode is for you.

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    1 ora
  • Sam Crisp from Axonas Consulting | From Agency Founder to Exit
    Feb 5 2026

    How do you build a recruitment agency that not only scales but survives the founder’s eventual exit? On this episode of Carrot & Stick, host Derry Holt dives deep with Sam Crisp, the former founder of the highly successful SaaS recruitment agency, Arama. Sam shares his explosive journey of growing a business to 60 people and then making the strategic decision to step away. The discussion tackles the critical mistakes in early-stage scaling, the hidden dangers of the 'shiny client' syndrome, and why process, systems, and data integrity are the true architecture of long-term success.Discover the framework Sam now uses at his new consultancy, Axonas, to optimize internal talent teams—lessons learned directly from a decade on the front line.

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    1 ora e 21 min
  • Martin Doig and Robbie Sturgess from Verto People - Why Cold Calling Is Essential For Perm Growth
    Nov 26 2025

    Martin Doig and Robbie Sturgess, founders of Verto People, join Derry Holt to explain how their 99% perm agency not only survived a pandemic launch but rapidly scaled to 38 employees by prioritizing relentless daily Business Development (BD) over fleeting contract trends.They share their controversial stance on cold calling, detail their data-driven hiring methodology, and unpack the crucial lessons learned from scaling too fast into unfamiliar markets like Germany.Key Takeaways:- "Cold Calling is alive": The controversial view that BD must be done every day, non-negotiable.- The Data-Driven Hire: Using psychometrics to vet recruiters for sales aptitude, resulting in an 80%+ success rate.- Scaling Lessons: Why they intentionally pulled out of the German market and software niches to focus resources entirely on explosive US engineering growth.- The 8-Touch Rule: How Verto ensures success by following a highly targeted, multi-touch BD process for every single candidate.

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    1 ora e 4 min
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