Today’s conversation is with Perry Wilson, of Stupid is the Norm and The League.

Perry first came on the show sharing how, in his 50s, he went from minimum wage, debt, and no savings to building a property portfolio and becoming financially independent - documenting the journey publicly.

Since then, everything has changed.

A series of major life events forced Perry to rethink everything he believed about money, success, and the purpose of life itself. From business disruption and financial pressure to personal challenges at home, this episode explores what happens when the plan you thought would secure your future no longer holds.

We talk about the shift from chasing wealth to prioritising security, why traditional ideas of success can leave people more vulnerable, and how Perry is rebuilding with a completely different perspective.

Expect to learn:

• What has happened since Perry’s journey took an unexpected turn
• Why wealth doesn’t always equal security
• The mindset shift from chasing money to protecting your future
• The three financial foundations Perry believes make you “bulletproof”
• Why societal definitions of success can be misleading
• How to think about security, retirement and financial resilience
• What Perry would do differently if starting again
• How he is rebuilding after significant setbacks
• The philosophy shift that changed how he views life and meaning

Get 20 lessons from 330 CamBro Conversations - https://colcambro.kit.com/60ed1b527b

Get my Linkedin for Sales Guide - https://colcambro.kit.com/products/linked-in-personal-brand-for-selling

Get my Productivity BLUEPRINT - https://colcambro.kit.com/products/peak-performance-blueprint

Shop Puresport supplements with CAMBRO10 - https://puresport.co/CAMBRO10

Get clean skincare with COL15 - www.notoxskincare.co

Connect with Perry:

The League - https://jointheleague.uk/

Insta - https://www.instagram.com/jointheleagueuk/

Connect with Col

Instagram: https://www.instagram.com/col.cambro/
Email List: https://colcambro.kit.com/30bde23b0c
Patreon: https://www.patreon.com/ColCampbell

Today’s conversation is with Lindsay Bruce, former SAS operator and Founder of The Modern Warrior Project.

Lindsay returns for Round 2 after last appearing on episode 152.

We move beyond the surface-level ideas of discipline and toughness, and into what actually creates real confidence, identity, and long-term growth.

In this episode, expect to learn:

• What it really means to “undo conditioning” and find your authentic self
• How to build genuine confidence (without faking it online)
• Why your current identity might be holding you back
• How Lindsay uses visualisation and action to achieve goals
• Practical ways to access flow state more consistently
• The difference between doing the work vs consuming self-development
• What Lindsay is still exploring and where his journey is heading next

Get 20 lessons from 330 CamBro Conversations - https://colcambro.kit.com/60ed1b527b

Get my Linkedin for Sales Guide - https://colcambro.kit.com/products/linked-in-personal-brand-for-selling

Get my Productivity BLUEPRINT - https://colcambro.kit.com/products/peak-performance-blueprint

Shop Puresport supplements with CAMBRO10 - https://puresport.co/CAMBRO10

Connect with Lindsay:
Instagram: https://www.instagram.com/lindsaybruceofficial/
Website: https://themodernwarriorproject.com/

Email: lindsay@themodernwarriorproject.com

Connect with your host, Colin Campbell:
Instagram: https://www.instagram.com/col.cambro/
Email List: https://colcambro.kit.com/30bde23b0c
Patreon: https://www.patreon.com/ColCampbell

This episode was originally recorded on The Kirk Miller Podcast.

I enjoyed this discussion so much, I figured I'd put it on CamBro Conversations too.

This is a practical conversation on what it really takes to build a high-performing sales function in today's business environment.

From mindset and identity to modern outreach and personal brand, this episode breaks down the systems, behaviours, and principles that help founders and leaders generate consistent revenue without relying on luck, motivation, or outdated tactics.

I shares my journey into sales, the lessons he's learned working with business owners and teams, and why the future of sales is human, structured, and driven by conviction.

Expect to learn:

• Why sales is a critical skill for every founder and business owner
• The mindset and identity required to perform consistently in sales
• Why mass, impersonal outreach no longer works
• How to use personalised, multi-channel outreach to stand out
• The role of AI in sales and why transparency matters
• How to build a consistent pipeline and avoid revenue plateaus
• Why rejection is part of the process, not a problem
• The importance of personal brand in building trust before the sale
• How health, energy, and environment impact sales performance

Kirk’s show - https://podcasts.apple.com/be/podcast/the-kirk-miller-podcast/id1624973158

Get 20 lessons from 330 CamBro Conversations - https://colcambro.kit.com/60ed1b527b

Get my Linkedin for Sales Guide - https://colcambro.kit.com/products/linked-in-personal-brand-for-selling

Get my Productivity BLUEPRINT - https://colcambro.kit.com/products/peak-performance-blueprint

Fuel your focus with COLIN10 and Neutonic - https://www.neutonic.com?sca_ref=9669547.luRRrQVs1D2aX&utm_source=uppromote&utm_medium=affiliate&utm_campaign=263773

Shop Puresport supplements with CAMBRO10 - https://puresport.co/CAMBRO10

Connect with Kirk:

Instagram: https://www.instagram.com/kirkmiller_/
LinkedIn: https://www.linkedin.com/in/menshealthcoach/
Website: https://kirkmiller.co.uk/

Connect with Col

Instagram: https://www.instagram.com/col.cambro/
Email List: https://colcambro.kit.com/30bde23b0c
Patreon: https://www.patreon.com/ColCampbell