Today's conversation is with Calum White, founder of White & Co Real Estate and co-founder of our new venture, SOS - Sales & Scaling Operating Systems.

Calum first appeared on CamBro Conversations in March 2025. Just over a year later, a WhatsApp message sparked a conversation that would lead us to start building SOS.

Having both spent years selling, leading teams and developing salespeople, we'd experienced many of the same frustrations with how sales is taught. Too much disconnected information, too little structure and not enough support to turn knowledge into consistent performance.

We believed there was an opportunity to change that.

Together, we've created SOS, a sales education and business scaling platform designed to give sales professionals greater confidence, consistency and control, while helping business owners build more predictable, scalable sales operations.

In this episode, we share the story behind the business, why we believe traditional sales training is falling short, the systems and frameworks that drive consistent performance, what we've built inside SOS and our ambition to make world-class sales education accessible to people and businesses around the world.

Expect to Learn:

• Why so many salespeople struggle despite having access to more free sales advice than ever.
• The difference between developing individual sales skills and building a predictable sales operation.
• Why business owners become the bottleneck in their own sales teams and how to change that.
• The four areas to focus on when improving sales results: Skills, Volume, Process and New.
• Why frameworks, practical tools and ongoing support are more valuable than simply collecting sales scripts.
• How to turn sales education into consistent behaviour and measurable improvements.
• What Calum's approach to training and sales performance can teach businesses across industries about lead generation and conversion.
• What's included in Sales.OS, RealEstate.OS and the upcoming Scale.OS.
• Why we've made SOS accessible through a $100 monthly membership.
• Our plans to grow SOS from Dubai into a global sales education and business scaling platform.

Join SOS and build your Sales Operating System with structured education, practical tools, frameworks and ongoing support.

https://sossalesandscaling.com/sales-os/

Connect with Calum White

Instagram: https://www.instagram.com/calum

LinkedIn: https://www.linkedin.com/in/calumwhiteceo/

Connect with Col

Instagram: https://www.instagram.com/col.cambro/

LinkedIn: https://www.linkedin.com/in/colcampbell1/

Join my email list: https://colcambro.kit.com/30bde23b0c