Everyone wants to be authentic, but few are willing to be fully themselves in a filtered culture.

Chalene Johnson did not build her empire by chasing attention. She built it by choosing clarity over chaos and truth over performance. She stayed fully herself even when the culture moved in the opposite direction. She understands that the strongest influence isn’t created in a moment. It’s built over time through clarity, strategy, and consistency.

In this episode, Emily and Chalene explore the content strategy that deepens with time, the kind that turns authenticity into timeless authority. Together, they unpack the shift happening in the creator economy, the future of premium content, and how leaders can stay fully aligned while adapting to change. If you’re done performing and ready to lead, this episode is for you!

• Why authenticity alone doesn’t build authority
• How to be fully yourself and strategically influential
• What women get wrong about aging, visibility, and self-expression
• How to turn lived experience into content that teaches, not just entertains
• How to build authority that compounds over time

(02:43) - Building Without Chasing Attention (08:07) - Authenticity vs Performative Influence (11:25) - Navigating the Influencer World and Building Trust (19:07) - Share the “What Not to Do” As Well (21:19) - The Shift Women Must Make With Fitness & Aging (26:58) - The Power of Community (31:50) - How Long-form Content Creates Deeper Influence (35:19) - Becoming An Authority (39:36) - Keeping it simple! (50:08) - When the Top Creators Walk Away (53:03) - AI, Influence, and the Future of Online Business (55:36) - The New Rules of Personal Branding in a Shifting Online World (57:17) Age Maxing vs Anti-Aging

• Website | https://chalene.com/
• Instagram | https://www.instagram.com/chalenejohnson/
• Facebook | https://www.facebook.com/chalene
• YouTube | https://www.youtube.com/user/Chalenejohnson

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/

2025 rewrote the rules of content, and most people missed it.

As a media strategist and personal branding expert, Natalie Buchoz doesn’t chase trends. She understands the psychology behind attention, influence, and why some brands stick while others disappear. Her insights will make you rethink everything you thought you knew!

In this episode, Natalie joins Emily for some real talk on what actually worked in 2025, and what will define the next era of content and personal branding. Because going viral isn’t the goal anymore. And the brands that will win won’t be louder, they’ll be deeper, clearer, and impossible to ignore.

• What went viral in 2025 (and why it mattered)
• Why most content is failing, even when it looks successful
• How to attract brand deals without an agent
• The truth about AI, monetization, and trust
• Personal branding strategies that will dominate 2026

(03:38) - The #1 most viral content (06:50) - How virality works now (08:13) - Controversial campaigns and personal branding (10:01) - Kim Kardashian, Taylor Swift, and the new celebrity strategy (16:49) - Why long-form and behind-the-scenes content is winning (23:49) - The rise of AI and its potential benefits and pitfalls (31:42) - How to attract brand deals without an agent (35:47) - Lessons from Oh Lala Cafe and Tarte (39:02) - Hashtags vs Keywords: How discovery works now (51:47) - Why personal brand will matter more than niches (55:59) - The power of authenticity (01:01:02) - The future of content monetization (01:04:20) - The future of content is about being valuable

• Instagram | https://www.instagram.com/nataliebuchoz
• Facebook | https://www.facebook.com/natalie.buchoz /
• YouTube | https://www.youtube.com/@nataliebuchoz7246
• TikTok | https://www.tiktok.com/@nataliebuchoz

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/

Most people don’t fear failure. They fear being seen.

After achieving success by every external measure, Erik Rock believed he had “made it.” But when his grandmother passed away, a single realization changed everything: success without purpose is empty. That loss sparked a spiritual awakening that led Erik to step into the light, reveal the truth about his past, and live fully aligned with his calling. Guided by mentors like Ed Mylett, Erik became a voice for resilience and redemption, helping millions reclaim their story and move forward in obedience, not fear.

In this episode, Erik joins Emily to unpack why your story holds more power than your fear, how choosing significance over success changes everything, and why your willingness to be seen might be exactly what someone else needs.

• Why fear often intensifies before alignment
• How hiding parts of your story limits your impact
• The subtle ways success can distract you from significance
• What actually shifts when you stop performing and start living with purpose
• Why truth is the doorway to peace, purpose, and impact

(03:39) - Why fear shows up when you’re called to more (05:30) - Erik’s defining moment with Ed Mylett (11:02) - The transformative impact of sharing your story (13:26) - The struggle to win without purpose (15:10) - Healing and finding inner peace (17:53) - Erik’s conversation with his grandmother that changed everything (21:24) - Wresting with the duality of life (22:45) - Why pain is a gift (28:19) - Man on a Mission (35:49) - How truth creates peace (40:59) - Pursuing impossible goals (48:58) - Erik’s vision for the future (57:46) - Sneak Peek of the Hero Awards

• The Mission Project | https://missionprojectmalibu.com/

• Website | https://itserikrock.com
• Instagram | https://www.instagram.com/realerikrock/
• Facebook | https://www.facebook.com/erikrocklol
• YouTube | https://www.youtube.com/@realerikrock
• TikTok | https://www.tiktok.com/@erikrocklol
• Man on a Mission Podcast | https://open.spotify.com/show/18PGWV0izSTE7arsxgjq4r

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/

We’ve been keeping a secret, and it’s one of the hardest but most beautiful things to hold in.

There have been little moments, strange cravings, weird energy shifts, and things happening in our lives that just didn’t make sense at first. But now, it’s time to finally share the story that’s been quietly unfolding.

We’re having a baby! And we want to take you along for this ride. From the first moments of uncertainty to the overwhelming joy of seeing that heartbeat on the screen, we’re opening up about everything. Join us as we share our story, our excitement, and the beautiful chaos of preparing for a new life.

• The beginning of a new chapter
• Preparing the home, mindset, and environment for a child even before they arrive
• The importance of teamwork, support, and shared responsibility in preparing for a baby
• Real talk on cravings, wellness, self-care, and the grace it requires
• Trusting God’s timing with intention and purpose

(00:18) - We’re having a baby! (02”02) - Early signs and surprises (04:16) - Is it PMS or something else? (06:36) - First doctor’s appointment (07:53) - Waiting for answers (13:45) - The moment reality sets in (15:40) - Protecting what God is forming (18:53) - Navigating change together (25:37) - Intuitive solutions for healthy cravings (39:04) - Reflections on parenting, support, and the journey ahead

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/

You asked, we answered. From the fears that keep you from being seen, to the doubts that challenge your faith, to the questions that stop you from stepping into your calling - no topic is off limits in this episode.

Emily and Jake go through real questions from real people, tackling the struggles you might be afraid to speak out loud. Whether it’s fear of judgment, how to grow a personal brand authentically, or figuring out what God is calling you to, they break it down with practical advice, spiritual insight, and no-fluff honesty.

• How to overcome fear and self-doubt when putting yourself out there
• Practical advice for hearing God’s guidance and navigating faith
• Lessons on handling relationships and pruning toxic energy
• How to stay consistent in growth, business, and spiritual life even when it feels hard
• Real strategies for building a personal brand that’s authentic, mission-driven, and sustainable

(02:31) - Overcoming fear in content creation (07:50) - Hearing God’s word as a new believer (17:52) - Navigating friendships while upleveling (24:11) - The Pruning Method (27:09) - Pivoting from direct selling to personal branding (34:20) - How social media accelerates growth (36:22) - Staying consistent and embracing the long game (39:49) - The reality of discipline, hard work, and sacrifice (43:15) - Mission-driven goals and faith in action (46:42) - Lessons from the story of David & Goliath

• Book - How to Break Up with Your Friends: Finding Meaning, Connection, and Boundaries in Modern Friendships | https://a.co/d/58Za8oq
• Don’t Start Your 2026 Without This (Step-by-Step Prep Guide for Success) | https://open.spotify.com/episode/75OLt304vqFIlV7UyuJmTI?si=34a9f6d4b44a4d0d
• The 2026 Vision Episode - https://open.spotify.com/episode/1e418ARWOjgpkiXz6KTavY?si=78378526791c40fa

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/

Imagine stepping into 2026 fully prepared, fully aligned, and fully confident that this will be your year. No guessing, no waiting - just clarity, focus, and a plan that actually works.

In this episode, Emily takes you behind the scenes of how she maps her vision and builds a strategic plan that moves across every area of life. By the end, you’ll know exactly where to put your energy, focus your time, and what steps will make 2026 your breakthrough year. No guesswork. No overwhelm. Just clear, strategic action that aligns with your values and purpose. If you’re ready to plan strategically, think bigger than ever, and finally step into a year where your vision becomes reality, this episode is for you.

• Align your goals with God’s calling to step confidently into your purpose
• Reverse-engineer your biggest goals into clear, actionable steps
• Spot personal limitations and excuses to overcome obstacles
• Honor the seasonality of your life to know when to push and when to wait
• Use visualization and declaration to attract aligned opportunities

(00:50) - Assess before you increase your vision (02:49) - Choosing a word for your year (13:54) - Setting specific goals for 2026 (20:51) - Aligning your goals with your faith (26:33) - Setting specific, measurable, and emotionally meaningful goals (33:52) - The role of belief in achieving goals and overcoming self-doubt (41:37) - Reverse-engineering: making your vision a reality (48:34) - Identifying personal limitations and excuses (55:49) - Visualizing and promoting your vision (58:02) - The importance of accountability and discipline in achieving goals

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/

The holidays are in full swing, the year is winding down, and people are rushing to set goals for 2026.

But before you jot down another set of goals, Emily invites you to take a step back and take an honest look at your life buckets. Where are you thriving? Where are you running empty? By understanding the true state of your life buckets, you can set goals that actually support your whole life rather than adding more pressure or overwhelm. This is how you step into 2026 with clarity, intention, and purpose.

• Why most people fail before they even start setting goals
• The questions that reveal hidden gaps in your current life
• Step-by-step guidance to assess, align, and move forward with clarity
• How to recognize divine invitations vs self-made pressure
• How to partner with God to set a vision that actually sticks

(00:54) - Why this season is perfect for reflection (02:40) - Strategic Planning and Vision Casting (05:23) - Assessing your life buckets (08:57) - Rating and reflecting on your life buckets (32:52) - Identifying areas for improvement (38:07) - Taking action (44:18) - Preparing for a God-aligned vision in 2026

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/

Most people overcomplicate personal branding. The real process? It’s simpler, deeper, and more powerful than you think.

In this episode, you’ll hear some of the most powerful clips from Emily’s recent masterclass, where she reveals the exact steps to clarify your message, show up consistently, and build a personal brand that truly resonates. From identifying what you stand for to walking it out in a way that inspires trust and influence, these insights will help you move from stagnant to standout, without the noise, without the overwhelm, and without overthinking every move.

• How to stop overcomplicating your personal brand
• Why clarity is the ultimate leverage for influence, impact, and recognition
• How to bake, knead, and refine your personal brand
• How aligning your brand with your calling naturally amplifies your reach and resonance
• How to transform your personal brand from stagnant to magnetic

(01:47) - What needs to change in your brand? (04:58) - Showcasing your journey (10:43) - You are the brand (13:24) - Creating valuable content: what people really want (16:47) - Finding your unique brand essence (27:12) - Your brand is your reputation (30:09) - Trying on, baking, and perfecting your brand (34:04) - Faith, obedience, and unlocking favor

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/