Everyone wants to be authentic, but few are willing to be fully themselves in a filtered culture.

Chalene Johnson did not build her empire by chasing attention. She built it by choosing clarity over chaos and truth over performance. She stayed fully herself even when the culture moved in the opposite direction. She understands that the strongest influence isn’t created in a moment. It’s built over time through clarity, strategy, and consistency.

In this episode, Emily and Chalene explore the content strategy that deepens with time, the kind that turns authenticity into timeless authority. Together, they unpack the shift happening in the creator economy, the future of premium content, and how leaders can stay fully aligned while adapting to change. If you’re done performing and ready to lead, this episode is for you!

• Why authenticity alone doesn’t build authority
• How to be fully yourself and strategically influential
• What women get wrong about aging, visibility, and self-expression
• How to turn lived experience into content that teaches, not just entertains
• How to build authority that compounds over time

(02:43) - Building Without Chasing Attention (08:07) - Authenticity vs Performative Influence (11:25) - Navigating the Influencer World and Building Trust (19:07) - Share the “What Not to Do” As Well (21:19) - The Shift Women Must Make With Fitness & Aging (26:58) - The Power of Community (31:50) - How Long-form Content Creates Deeper Influence (35:19) - Becoming An Authority (39:36) - Keeping it simple! (50:08) - When the Top Creators Walk Away (53:03) - AI, Influence, and the Future of Online Business (55:36) - The New Rules of Personal Branding in a Shifting Online World (57:17) Age Maxing vs Anti-Aging

• Website | https://chalene.com/
• Instagram | https://www.instagram.com/chalenejohnson/
• Facebook | https://www.facebook.com/chalene
• YouTube | https://www.youtube.com/user/Chalenejohnson

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/

2025 rewrote the rules of content, and most people missed it.

As a media strategist and personal branding expert, Natalie Buchoz doesn’t chase trends. She understands the psychology behind attention, influence, and why some brands stick while others disappear. Her insights will make you rethink everything you thought you knew!

In this episode, Natalie joins Emily for some real talk on what actually worked in 2025, and what will define the next era of content and personal branding. Because going viral isn’t the goal anymore. And the brands that will win won’t be louder, they’ll be deeper, clearer, and impossible to ignore.

• What went viral in 2025 (and why it mattered)
• Why most content is failing, even when it looks successful
• How to attract brand deals without an agent
• The truth about AI, monetization, and trust
• Personal branding strategies that will dominate 2026

(03:38) - The #1 most viral content (06:50) - How virality works now (08:13) - Controversial campaigns and personal branding (10:01) - Kim Kardashian, Taylor Swift, and the new celebrity strategy (16:49) - Why long-form and behind-the-scenes content is winning (23:49) - The rise of AI and its potential benefits and pitfalls (31:42) - How to attract brand deals without an agent (35:47) - Lessons from Oh Lala Cafe and Tarte (39:02) - Hashtags vs Keywords: How discovery works now (51:47) - Why personal brand will matter more than niches (55:59) - The power of authenticity (01:01:02) - The future of content monetization (01:04:20) - The future of content is about being valuable

• Instagram | https://www.instagram.com/nataliebuchoz
• Facebook | https://www.facebook.com/natalie.buchoz /
• YouTube | https://www.youtube.com/@nataliebuchoz7246
• TikTok | https://www.tiktok.com/@nataliebuchoz

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/

Most people don’t fear failure. They fear being seen.

After achieving success by every external measure, Erik Rock believed he had “made it.” But when his grandmother passed away, a single realization changed everything: success without purpose is empty. That loss sparked a spiritual awakening that led Erik to step into the light, reveal the truth about his past, and live fully aligned with his calling. Guided by mentors like Ed Mylett, Erik became a voice for resilience and redemption, helping millions reclaim their story and move forward in obedience, not fear.

In this episode, Erik joins Emily to unpack why your story holds more power than your fear, how choosing significance over success changes everything, and why your willingness to be seen might be exactly what someone else needs.

• Why fear often intensifies before alignment
• How hiding parts of your story limits your impact
• The subtle ways success can distract you from significance
• What actually shifts when you stop performing and start living with purpose
• Why truth is the doorway to peace, purpose, and impact

(03:39) - Why fear shows up when you’re called to more (05:30) - Erik’s defining moment with Ed Mylett (11:02) - The transformative impact of sharing your story (13:26) - The struggle to win without purpose (15:10) - Healing and finding inner peace (17:53) - Erik’s conversation with his grandmother that changed everything (21:24) - Wresting with the duality of life (22:45) - Why pain is a gift (28:19) - Man on a Mission (35:49) - How truth creates peace (40:59) - Pursuing impossible goals (48:58) - Erik’s vision for the future (57:46) - Sneak Peek of the Hero Awards

• The Mission Project | https://missionprojectmalibu.com/

• Website | https://itserikrock.com
• Instagram | https://www.instagram.com/realerikrock/
• Facebook | https://www.facebook.com/erikrocklol
• YouTube | https://www.youtube.com/@realerikrock
• TikTok | https://www.tiktok.com/@erikrocklol
• Man on a Mission Podcast | https://open.spotify.com/show/18PGWV0izSTE7arsxgjq4r

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/