How do I attract the right clients? How do I know what actually makes me different? How do I stop undercharging? Why does everything feel hard in the business when creatively I'm great at what I do? If you are asking yourself questions like these then this episode is for you...

What if the reason previous courses and business advice haven't worked isn't because of you, but because they were never designed for the way creative minds actually work?

This episode introduces something I've been quietly building for a while: 'The Bright Line', a six-month programme that takes your exceptional strengths and builds a complete business strategy around them. Built around how you think, how you work, what you naturally do best.

• [01:20] A spontaneous spring clean of the house and the website and what it revealed
• [02:43] A conversation I keep thinking about: "I feel like a creative person trying to do business, rather than a creative business owner"
• [04:20] Why the majority of courses and coaching don't suit the creative mind
• [06:34] Introducing The Bright Line, a six-month programme built around six pillars, each one connecting to the next
• [20:19] What this feels like day-to-day: clear focus, confident pricing, marketing that finally feels natural
• [23:50] The artist who had been creating for 50 years and what changed when she saw the thread connecting all of it
• [26:34] Who the April intake is for and how to book a personal 45-minute call to talk about your business

"What if the problem isn't you? What if the problem is that those courses, all that advice, it was never designed for the way creative minds actually work?"

• Read: This Week's Full Journal Post
• Link: The Six Month Programme The Bright Line
• Link: The Base Notes
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: hello@philippacraddock.com

I'd love to know, are you feeling there is a gap between your creativity and the business side? Are you struggling with pricing or perhaps what to post? Drop me a DM on Instagram, I would love to be able to help. I read every message however old the episode.

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As creatives you possess one of the rarest business skills there is, and you've had it all along... While visiting the breathtaking mountains of Glencoe on Scotland's west coast and the snowdrop gardens of Cambo on the east, I realised something profound about how we as creative business owners naturally see the world. We have this extraordinary ability to take in enormous scale while simultaneously noticing the tiniest details. And it's this dual vision we discuss in this week's episode as it's what makes the difference between good businesses and exceptional ones.

• [01:28] A trip to Scotland sparks a reflection on what it truly means to see the bigger picture and the tiny detail: why this ability is one of the most valuable things you have as a creative
• [03:59] The mountains of Glencoe and the snowdrops of Cambo: what the contrast between enormous scale and intricate detail reveals about how creatives naturally think
• [06:08] How this dual vision translates directly into business: seeing where you're heading while knowing exactly which details will make the difference for your clients
• [10:48] Why you don't need to become someone different to thrive and why fully embracing who you already are is the real work

"You have this extraordinary ability to see what others miss. To take in enormous scale and feel it. To notice tiny details and appreciate them."

• Read: This Week's Full Journal Post
• Last weeks episode: 129. Why Playing Small Feels Safer
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: hello@philippacraddock.com

I'd love to know: Do you naturally see the big picture first, or are you drawn to the details? Drop me a DM on Instagram I love to chat. Many of our conversations form the basis for future episodes.

Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. The Six Month Programme is opening again soon...

Building successful creative businesses that feel true to who you are.

What if the modest goals keeping you "safe" are actually holding you back? This episode explores why thinking bigger, in a way that's deeply aligned with your strengths often feels easier and more fulfilling than playing small.

Through real stories from creative entrepreneurs who've made the leap, we examine the difference between incremental tweaking and visionary thinking, and why your impossible dream might just be exactly what your business needs

• [00:00] The pattern of playing it safe and why "manageable" goals might be limiting your potential
• [01:31] Jo's pivotal moment: from waiting for £300 consultations to proposing full-day retreats at organic farm venues
• [05:10] My personal dream I didn't dare share
• [07:44] Why aiming for 2x growth keeps you optimising the same approach, while 10x thinking forces complete reimagination
• [10:03] Marta's revelation: "A successful business will not only sustain you financially, but also as a person emotionally"
• [13:33] What actually happened when I held onto my impossible dream, how it changed every decision and accelerated growth
• [18:35] The shift: when you're working towards something genuinely fulfilling
• [19:55] Framing your impossible dream

"When you aim for 2x growth, you think in terms of doing more of the same, just slightly better. When you think in terms of 10x, you can't just do more of the same. You have to completely reimagine what's possible."

• Read: This Week's Full Journal Post
• Read: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: hello@philippacraddock.com

What's your impossible dream? The one that feels embarrassing to say out loud? Send me a DM on Instagram and let's talk about where this might lead.

Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings.

Building successful creative businesses that feel true to who you are.